One of the most powerful ways to use the Internet is to use it in a dual role manner. Use the Internet for everything it is worth. You can also make money offline through following up with the people that purchased your products online. The dual online and offline role will earn you far more cash then either way on its own. This success occurs because you have established a relationship with your list of customers.

So what are some ways or tips you can employ when using the Internet in both an online and offline manner? Read on for 4 tips that you can use in the both the offline and online arenas. Utilizing these tips can strengthen your Internet business and earn you more money.

Offline and Online Tip #1: Long copy sells better than short copy. You can put long copy on your website at a far cheaper rate than in the paper version. So you can use a 12 page paper sales letter which directs people to your website. On the website you can use as many graphics and webpages as you want to sell people on your product and/or service.

Offline and Online Tip #2: You don’t have to know every single aspect of Internet marketing. Instead, you can find people that will help you with the aspects you are uncomfortable with or don’t know much about. For example, you may know how to write copy, but you don’t know much about the technical aspects of a website. You can outsource the task of building your Internet business website to a tech savvy person.

Offline and Online Tip #3: Offer an individual phone consultation to your list. This is a great way to build a relationship with your list and up sell to them.

Offline and Online Tip #4: Diversify your business activities. Don’t rely on one business activity because it can become outdated, legislation can change, etc. If you have multiple streams of income, you can earn more and still earn money when one or more of the business activities become obsolete. This applies online to the manner in which you market through email, etc.

Warmest regards,

Matt Bacak

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