Building a website is not rocket science. Almost everyone has a website from your 5 year old kindergarten student to your grandmother. It’s fairly easy to do. However, some skill and knowledge is involved if you plan to be found by the search engines. There are certain things you need to do for the search engines to pick up your site and list you at the top of the search results. Let’s face it, without a good listing you may as well not have a website.

So, how do you improve your organic search for your website? What should your main focus be? Do you need to focus more on the meta tags or keyword density in the text of the website itself?” Well, actually you don’t have to focus on either really. Where you want to focus most of your time is on your backlinks. These are links coming from other sites and leading to yours. It’s best to get well-ranked sites linking to yours as this will show the search engines that your site is relevant which makes them place more value on it thereby improving your overall page rank.

You want other websites referencing your site as well. You want to be recognised as a site that’s credible. You want to be talked about. So having links back to your site with hyperlinked keywords (known as anchor text) pointing back to your site, is going to improve your ranking and your traffic. Now if you’re focusing on onsite optimization, then yes, it does play a factor in the overall performance ranking of your website. However, the most important factor in your website creation process is getting links to your pages. You need to ensure that those links you want to be hyperlinked, have a keyword pointing to the specific page in question. Basically, whatever links you have pointing to your site, you need to ensure that a strong keyword pertaining to your niche and to your page are present.

Relevance is also key. You’ll want to have those backlinks coming in from various sites are quality links from the same niche so that the link is relevant to what you’re talking about. That’s going to be the ideal situation for you to be in.

Do you need to focus on the meta tags? Yes, absolutely. Should you focus on the keyword densities in the text and the website itself? Yes, the first 250 words are critical. What you want to do is really understand what the search engines look at, just go to a site and right-click and choose View – and Page Source. You want to look at the Page Source. And you’ll notice on a lot of pages, the first thing that pops up is the title. So that’s the first thing you want to focus on.

The next thing that pops up is a lot of the meta tags followed by the keywords. What are meta tags you ask? Well, according to Wikipedia:

“Meta tags are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta tagss can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes”.

So follow in that order when you’re optimizing your sites for the organic search, and that’s how you know what’s important.

A little extra effort when setting up your website can mean a world of difference to your bottom line.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com