There are various tools out there to help you test your conversion rates like the Google Conversion Optimizer which I don’t know much about, or Hypertracker, which is what I personally use for all my split testing and conversion monitoring. Whichever one you decide to use is up to you. You just need a tool that enables you to test different things to help you increase your conversions.

I have been doing some split tests recently and I will describe what’s been going on with those to give you an idea. Here’s some things I know offhand that work really well. Believe or not, one of the first things that I discovered recently is the uglier something is, the better it works. I don’t know why.

A couple of things I know from past testing is any proof that you can put on there usually always helps.  What you might want to test is audio vs. video vs. no audio or video. That would be one of the beginning tests I would want to do.

Whenever I’m doing any testing on any of my traffic, I typically take very, very radically different variations of a particular page. I might have one that’s a totally different look and feel versus another one. Why would I do that? Well, the reason I would do that is because I’m going to get dramatically different results on my split test. I then will go back in and start doing some minor things. For example, you can add more proof, maybe testimonials, or change some testimonials. If you’re getting people to opt in, make sure that you have something like, “We guarantee your confidentiality”on there.  I’ve also found  using urgency and scarcity also work very well.

I wasn’t getting good results on one of my squeeze pages, so, I put a hacker safe symbol on the page to make people feel more confident when signing up. It worked really well. So, there definitely are a lot of things you can do to change the look and feel of a page.  Sometimes, I just look at other people’s pages to get more ideas and insert them onto my page.

Through testing I decided to add more calls to action which really helped. Sometimes adding more “bling” can help.

Actually, one thing I know that helped me increase my conversions on my squeeze page is adding an “as seen on…” . So, if I dug it, it might say, “as seen on Digg.” If I sent out a press release about, it may say “as seen on…” whatever press release locations picked it up, like Google News or AOL News and stuff like that. Those little things kind of help out in your testing. A lot of times that’s what I’m doing in my personal testing and I’m sure that will help you. By adding extra credibility using well-known media logos etc., you can easily gain more recognition and gain more respect as an expert in your niche.

Best Regards,

Matt Bacak

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