Choosing keywords for your website is essential in getting traffic. If you know what your niche audience is looking for and there are certain keywords they are typing into the search engines, you need to know what these keywords are.

The one thing to think about when it comes to looking for keywords is to look at what your competitors are doing. You need to find out who your competitors are, what products are they are selling, what are their companies’ names, website names and addresses etc. You need to dig and research the competition.

Once you understand your competition and what they are offering you need to do the following:

Go to Amazon.com. You want to go to wherever there’s somebody selling massive boatloads of products and services just like yours. Think about what the people are searching for and see what products and services pop up when you go to that location. For example, if you are an author and you wrote a book about personal development, what you want to do is you want to go to Amazon because there’s a lot of books out there about personal development. Go to Amazon.com and type the word in, “personal development.” Find out what every single keyword that pops up on that page is. Amazon will  also tell you related keyword suggestions. You can also go there to find out every single product’s name but also every single author’s name. Find out all of that information and put it on there. Use those as keywords.

It really isn’t that difficult. Basically, Amazon has done all of the work for you. It’s an overlooked goldmine of keyword opportunities that many website owners fail to use. Amazon is a real website, getting real visitors who are actively navigating their site looking for information. All of your research is right there at your fingertips!

You should also look at your at the keywords you are currently using and taking a look at the ones that are giving you the best conversions. Take those words. Find the synonyms, find the antonyms and look for other ways that are used. Try different variations for best results. You don’t necessarily need sophisticated keyword software. It just involves being intuitive and resourceful. Just look for opportunities in overlooked areas that your audience frequents.

Another great tip you can use is to take that keyword that you currently have that’s running really well for you, and throw it into Google’s external keyword selector and then see what words it returns. Take those words and use those in your campaign. There’s tons of different ways. You should never get stuck on thinking about keywords. There are tons of them out there. Think of your visitors. Where do they go to find information on your niche? It’s amazing what you’ll find if you think a bit more. Don’t overlook opportunities that are right under your nose. You can save a bundle and sometimes reap greater rewards than your competitors by taking the time to think outside the box…

There are hidden goldmines everywhere!

Warmest regards,

Matt Bacak

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