Does social media optimization sound like something that makes you want to run in the opposite direction?  This is a strategy that you absolutely need to implement if you want your online business to be highly successful.  Today more than ever, people are starving for information and ready to share thoughts and ideas with others about specific niches.  Offering value in your business is crucial, and social media is one of the easiest ways to share your knowledge with the online world.  If this aspect of online marketing makes you uncomfortable, this article will help give you a better understanding.

Social Media gets you Connected
Social media optimization is simply a method you use to “knock down walls or barriers” on your site so that others who share your interests on these sites can easily find information and content that is useful to them.  If they find what you offer to be of great value, they will share it with others.  Actually, you are using word of mouth to spread your materials, so to speak.  If you present your information in a professional and honest manner, those who appreciate it are sure to pass the word around.

How Does it Work?
You may wonder how social media optimization helps others to spread the word about the information and value you offer.  You have surely seen the “Digg This” and “Share This” buttons on blogs; place these icons on your site, and your visitors can share the gold mine they have found on your site or blog!  Other than this, you can create information that is so profound or unique that people can’t wait to tell everyone they know about it – this is called “link bait.”  While this may still sound intimidating, just attempting to use this strategy will help your business.  Why?  Because just knowing that you want to attract hundreds or thousands of people to the product or service you offer will help you create content that is more compelling.  Love this information and want to learn more about internet marketing?  Subscribe to Matt Bacak’s Internet Marketing Dirt for all of the low-down.