An opt-in email list is crucial if you expect to become a successful online marketer.  Why?  These people are giving you permission to send them the information you have, and since they have already visited your site or blog, they are interested in the topic.  This means that you have a much greater chance of successfully promoting your product or service to them!  Many marketers are reluctant to begin an email list, mostly because of fear of the unknown.  They may feel they don’t know how to start one, or what to do with it when they do develop a list.

Creating an opt-in email list is really quite simple.  By placing a form on your site, you can collect your visitors name and email address.  When they fill this information in, they are in effect giving you the go-ahead to send them information related to your site.  Most people are not free with giving away their information unless they get something in return.  Offer them a free report or ebook, or something else they see as valuable.  Set up relevant messages in an autoresponder, with an occasional plug for your service or product.  Always give them valuable and useful information in your messages, so that they don’t unsubscribe from your list feeling that you only try to “sell” them each time.

When visitors come to your site, expecting them to buy without any other effort on your part is naive.  They may buy, but generally it takes several references to your product or service before they will, and building their trust in you is an incredible help!  When they sign up on your opt-in email list, you are sending them information they can use through your mailings, which in turn helps increase their trust and belief in your services or product.  This makes your job as a marketer MUCH easier, and sales will increase dramatically!  Contact Matt Bacak for all you need to know about becoming an online success!