Many internet marketers make the fatal mistake of not building a targeted email list.  While you may make a few sales, the profit you could be making is slipping through your fingers every time a visitor leaves your site without giving you crucial information.

If you are smart, you are already attracting targeted visitors to your site through the keywords and phrases you use and with other marketing methods you have implemented.  You should never let visitors leave without capturing their information because when you do, money is walking right off of your website.

A targeted email list is essential for every online business you operate.  When you collect the names and email addresses from those who show interest in your website, it gives you the opportunity to sell your products and services to them time and time again.  You can fill your auto-responder with messages that are of interest to your visitors, and give away free information related to your website.  After all, if they visited your site, then it is safe to assume that they were looking for information on the topic of your business or product.

By continuing to send them information and free bonuses, you will not only be building their trust in you, but you will keep them coming back to your website again and again.  When your visitors begin to feel that they know you and can trust you, they are much more likely to purchase your products or services.

The easiest way to build a profitable business is to make certain that your website and all other content you produce is tightly connected to your niche through the keywords and phrases you use.  This insures that when your visitors land at your site, it is filled with the information they were searching for.  Make certain that a targeted email list is an integral part of your marketing plan – otherwise, money is needlessly going right down the drain.