What should you make sure you include in emails to ensure they don’t get picked up by the spam filters, besides an unsubscribe link?

Communicating with your list is essential in building your business. But if you don’t follow some concrete rules, it can kill your business.

Here’s some advice when sending your emails:

When sending emails out to your list you need to make sure that you have, in all your emails, not only an unsubscribe link but also an address and a phone number of who to contact. You also want to be careful on the wording you use to communicate with your list. However, lately a lot of times I really don’t care, although I’d really like to, I don’t really go and check my first spam checker before I send it out. This is not a good habit.

I suggest you do a spam check before you send out your emails. Sometimes I get lazy, but this is no excuse, I should do it. I had one email recently that got picked up pretty bad by the spam filters and I was aware of that, I knew it was going to happen before I did it. Well, actually, I should’ve known. Then as soon as I noticed it, I regretted not doing a spam check prior to sending it out. There are reasons for these rules and they should be followed. Always get into the habit of doing a spam check to ensure you make the most out of your list.

The debate between what words to use and what words or grammar not to use is forever ongoing, but there are software programs out there that can help you in this regard.

Another thing you should definitely do is keep your emails short, sweet and to the point. Use text and then have your readers click on links, go to a page, and get all the information off of that page. That’s going to be a better way to do it because for one, you are training your list to make take action, but also what’s going to happen is it’s going to get through the spam filters even better. It’s not really rocket science but any simple tweaks can be effective none the less.

Also, be very careful when using HTMLs. Know which colors to use that convert well. Read headlines have been proven to convert well. You also need to make sure you have clean code if you’re going to do that. If you are using code be very, very careful because you don’t want to have FrontPage stuff in there. The spam filters don’t like it for some reason.

As long as you keep your emails clean, use the right colors and words to make your list take action (not spam words like free), you’ll most likely see some excellent results in your lists response rate. Make these simple changes to ensure your emails are a success.

Warmest regards,

Matt Bacak

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