Tips For Local Market Targeting
By Matt Bacak

When targeting a very specific zip code for advertising and traffic purposes, I would highly recommend that you either consider pay-per-click (PPC) advertising with any search engine like Google AdWords, Yahoo Search or MSN Search Marketing. In this case, I don’t suggest that you do solo ads though. PPC is the way to go.

Another very good option is sending out your own mailing to your market. Just get your ad designed and then go to a local printer to have your ads printed. You could also possibly pay somebody locally to mail to your list as well (that is of course if you have a list). But really, the easiest thing to do is pay-per-click advertising. All you have to do is set up your ads so that they are picked up by local markets. So, basically you have the option when purchasing your ads as to the country you want your ads to show up in, but not only that but you also have the capability to choose various cities in any given country.

For example, If I live in Duluth, Georgia, and I wanted to consider doing a Google AdWord campaign, I could choose Atlanta Georgia to display my ads to ensure that they are seen by those in my local market looking for marketing information.

So, let’s just say that one of the keywords that I wanted to use to attract traffic was “internet marketing tips”. I would need to ensure that I listed the city or state in my keyword so that anyone searching for that particular keyword would find me. Basically, I would need to ensure that my campaign used the keyword “Atlanta internet marketing tips”. This very specific locally targeted keyword would allow me to dominate Atlanta for anyone searching for internet marketing tips in the Atlanta area. Most likely it would be a business looking for help in this area and they’d want someone local to assist them. It would be really easy for me to get local businesses for the term “Atlanta internet marketing tips.”

Regardless of the business that you are in, if you want to establish yourself as an expert in your field and need to get in contact with local businesses or a local market fairly quickly, I highly suggest you consider doing a pay-per-click campaign. Not only will this save you time in finding prospects, but you’ll also save money because you won’t have any ads, flyers or brochures to print. Everything will be done online. You can always send your market e-offers, ads or flyers via email once they sign up to your list. That’s a great way to keep your costs down while also being an eco-friendly business. If you say you’re a “green” business, people will appreciate you even more and not fault you for not having physical ads available. PPC is the way to go!

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