In this section, I’m going to talk about something that makes me so much money because my pages are so much better. If you have no idea what in the world split-testing is then you really need to read this. (I wish someone would have told me about this early on)
But, first here are things you can use to split test…
Google Website Optimizer –
Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and
traffic. Go here: www.google.com/websiteoptimizer
HyperTracker is a sophisticated tracking management system that helps you to convert more clicks into customers and save wads of cash.
Go here to get started: www.hypertracker.com
I use them both. Now let me ask you an important question.
What’s more important?
“Traffic to your site” or
“the conversion of your site”
The REAL answer is BOTH.
I’m always talking about traffic strategies inside the Dirt. So in this issue, I want to send some time on split testing to increase your website’s conversion.
Imagine sending 10,000 people to a page that doesn’t get one sale or one optin that would totally suck.
So, let’s think of it a little differently… you get 1000 people at your site and 300 sales or optins. That’s a 30% conversion.
That’s not to bad for a optin page or Freakin’ killer for a salesletter.
Can you increase that number?
The answer is I don’t know. You’ve got to test.
The one thing that I have learned…
What you think works doesn’t and what you don’t think will work will.
Sounds, crazy, huh. Believe me.
That’s why I put the saying “QUESTION EVERYTHING” in the list of the month this month.
Here’s something else that might shock you. There is no such thing as blanket statements. (Ok, smartass, I know that was a blanket statement itself)
But, if somebody says. Black background pulls better then a White background. They may be right they may be wrong.
You don’t know until YOU test it to your market. I’ve proven many of my friends wrong by testing. I’ve proven myself wrong also – MANY times. That’s for dang sure.
So what site should you first test?
Well, if your business looks anything like mine.
Traffic -> Optin page -> Salesletter -> OTO’s
That’s freaking easy. Test the optin page.
Because, if you don’t get any optins then they’ll never see you salesletter anyway. Why in the world would you even waste your time?
Then, after the optin page you test? The salesletter, then the OTO’s.
Test the pages in the order that the traffic comes :-)
Now that you got that. I want you to understand something very important when it comes to split-testing that most gurus will never tell you because they have no freaking clue. (They wouldn’t have any idea anyway because they don’t test or just suck at it)
This is IMPORTANT -> Don’t make your first split-test be a one page testing against another with only slight changes. No. No. No.
Make the first test be RADICALLY different pages maybe totally different looks, totally different feels or better yet totally different angles. Because, you will get radically different results.
Would you rather get see 10% verses 30% conversion on your split test or see 10.1% versus 10.15% conversion? I hope the answer is clear.
Let me give you an example of what I’m talking about.
Recently, I did a split test on a CD I just launched. I tested the offer as a CD with FREE shipping and handling versus a Free CD and pay for shipping and handling.
Which one won?
If you bought it you won’t really know because Hyper-tracker cookies you so every time you go back to the page you will always see the page you initially landed on :-)
There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com