Over Promising and Under Delivering
By Matt Bacak
Many internet marketers create products that appear at first glance to be a good offer, but the information is not complete enough for immediate practical implementation. Its general information designed to hook the buyer and position them for an up-sell. Do I think its right? No, not at all.
My belief is, if I offer a product, it has to be a complete system that will work immediately if followed as outlined. I even say on my video, “Hey, look, this is a complete package. Everything I promise you, you’re going to get and you don’t need anything else.” However, after the sale, I do make a special one-time offer of another product that compliments the one they just bought.
Now I know what you’re saying, “If the product I bought was supposedly complete, then why are you offering another product?” Well, my program does teach everything you need to know to make your first sale online. As far as that goes, you don’t need to buy anything else, but if you want to take your business to a whole other level or you want to learn how I made a million dollars, you need to buy my other product. So I think, structuring your offer that way is the better way – while still being ethical.
Right now, I’m working on another product and it’s also coming along with a report. When people buy this complete course, it will give them full details on how to tap into secret traffic. However, since I promised them traffic, my up-sell will be to actually give them traffic as well as the ability to test that traffic. It’s something that’s going to be a great add-on because I’m going to show them how I split test all my emails and subject lines. So, basically, what I’m saying here is once you have the traffic and you have all the people, you may want to help these people understand how to do these other important things. And you can do it, by presenting related offers that compliment your initial offer. Remember, you make it clear to your list that they don’t have to use this up-sell product because the initial one already works extremely well. However, let them know that although their product will work without the others, it’s a great add-on.
I talk about how I split test all my sales letters and opt-in forms. I give them examples and case studies of things that I’ve found. For example, what pages work better on Facebook traffic, article traffic and with joint venture traffic? I give people examples, and then also give them some of the swipe emails that they can use to help them really build even more than just the traffic side.
So, no, I don’t think that people should promise something and then not deliver while they try to push another product on you. It should be like, “Hey, look, you got this, you don’t need anything else, but if you want, here’s something that would be a great addition to this. Because you’re interested in that, you’ll probably be interested in this, too. This tactic has added thousands of dollars to my initial offer, that I think it’s well worth implementing if you have found complimentary products to your initial offer.
There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com
Article Source: http://EzineArticles.com/?expert=Matt_Bacak