In this article you will learn the seven basic steps that will explode your Internet sales, whether you’re promoting your own offer or someone else.
1. Pick a Market
If you already have a niche, skip to step 2.
Otherwise, the key to finding a niche is to research what’s already being sold; what people are already buying.
Go to Clickbank.com/marketplace and search the various niche categories and sort by “gravity”. This will tell you the products that are getting the most sales.
Go to pulse.ebay.com and look through the most searched products.
This will give you a quick glance as to what people are looking to buy. Also see their “completed items” category.
Go to Amazon and search their “best sellers” list in the books category.
You can also go to Magazines.com and look through their listings.
If “demand” is high enough (in any niche) to support a magazine, then it’s an indicator that it has high profitability.
2. Pick a Product
When you have picked a specific market, now it is time to select a product. Just choose one for now.
Go to Clickbank.com’s marketplace and search products with the highest gravity in any niche to instantly see what people are already buying. This will show you what’s “in demand” ASAP.
3. Build an Autoresponder Series
You’re going to research the product’s benefits and create an email series that pre-sells the product. You can get this info from the product web page and/or their affiliate promotional material.
For example… if you are selling golf clubs, you can build a series having some useful tips and information about them (ie, “how to choose a golf club that’s right for you”).
Then tell your subscriber how and where to purchase golf clubs or a product on “how to improve their golf swing” and direct them through your affiliate link.
Ideally, you should come up with a minimum of 5 emails that pre-sell the product. You can use benefits, testimonies, a review, bonus offer, and more to come up with your follow up series. Again, you can get most of this info from the product sales page.
If you’re having trouble coming up with content for your emails, search article databases using your primary keyword and see what others have written on the topic. Read several and write what you’ve learned in your own words. Never copy.
4. Build a Page to Capture Emails
Create an email capture (“squeeze”) page offering valuable info in exchange for their name/email.
You can offer a great tip, a PDF report, video, etc… something valuable that draws them into your database and your follow-up series.
At a minimum, this page should contain 3 things:
A. A powerful Headline explaining the biggest benefit that the visitor will take away if they get their hands on the information you’re offering.
B. Call To Action (ie, “Just enter your first name and email below and we’ll send you the special report right away”)
C. Email Capture Form provided by your autoresponder
Optionally, you can add a few bullet point statements and a graphical image that represents the format that the content will be delivered.
5. Get Traffic!
Once the above is setup, you’re ready to turn on the “machine” that works for you on auto-pilot 24 hours a day, 7 days per week.
All you need is traffic to get people into your sales funnel.
This can be via Pay Per Click advertising, video marketing, viral social marketing (think Facebook and Twitter), advertising on forums, ad swaps, purchasing solo ads, classified ads, write and distribute articles on the web, viral reports, etc.
You can also create a blog targeted around your primary keyword and add content frequently to attract natural search engine traffic.
Just be sure to add your email capture form to your blog!
6. Find Related Products
Now that you have a targeted list of subscribers who have raised their hand to tell you that they’re very interested in a specific topic, offer them related products.
You now have built-in traffic at the push of a button.
If you treat your list well, and offer a good balance of useful info and offers, they’ll treat you well too by purchasing more and more products based on your trusted recommendations.
7. Repeat the process
That’s it. 7 simple steps to exploding your sales in any niche.
It might be challenging the first time you set this up, but it gets easier from there.
“Just Do It!”