3 Effective Internet Marketing Strategies

 

By: Matt Bacak

Internet marketing is one of the most cost effective ways to gain a lot of exposure for a business with a relatively small budget. This is because all that’s needed is some research about internet browsing habits by potential customers. This information is then used in monetization. That being said, the following are some of the main online internet marketing strategies that anyone can use:

1.           Email marketing

This is one of the most effective online marketing strategies since it allows anyone to easily create a long list of clients. This online marketing business strategy just requires that you convince people to submit their email addresses and some other relevant information. This is usually done by enticing them with free gifts, high quality content, breaking news releases etc. Having these email addresses, locations, names etc. allows you to form very effective online marketing strategies by creating conversations about relevant topics.

As time goes by, you can send out emails selling a related product. The conversion rate from a well maintained emailing list will be very high because trust will have been built up over time. For this online internet marketing strategy to work, you have to make sure that the products being sold are of very high quality.

2.        Article marketing

This is another effective online marketing strategy since you will be creating beneficial content while simultaneously selling related products and services. Article marketing is where you create content written to provide information on a certain product, business etc. in a way that readers will be enticed to find out more information through a  link provided, by contacting the writer etc.

For this online marketing business strategy to work, the articles have to get the highest level of exposure possible. This means that you have to post them in high traffic websites. There are a number of these types of websites that allow a lot of user submitted content e.g. Ezine articles, Articles base, iSnare etc. You can also get the articles posted in high traffic blogs and websites by asking the respective webmasters to publish your articles as guest posts. A simple link back to your site can funnel a lot of converting visitors to your site as they look for more information.

3.         Contests and giveaways

Most web surfers like free things making contents and giveaways one of the cheapest and most effective online marketing strategies known. All you need to do is announce a contest on websites, social media fan pages etc. A person has to undertake a predetermined action to be eligible e.g. suggesting a webpage to their social media friends, submitting some personal information, taking a small survey etc.

For this online internet marketing strategy to work, the prize being given away has to be worth the effort to be put in e.g. give away a gift card if you simply want email addresses, run a contest for an iPad if you want contestants to write an honest review about your website or product etc.

There are many other online marketing strategies available that anyone can use irregardless of experience level. The most important thing is that they have to be presented in an eye catching fashion.