The Powerful Promoter – Matt Bacak reveals the power of a blog. Enjoy these online marketing tips.

Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.

The online community is fast waking up to the power of blogs which have spread across the internet like wild fire. If you are still grappling with the word BLOG, these are online websites which are diary-like in approach and people are free to publish news or their ideas and thoughts. Blogs are very popular as they are simple to use and in most cases, free.

However, professional bloggers (people who have a decent no. of hours of blogging to their credit) will admit that blogging is not as easy as waking up in the morning, checking out some posts and putting together a few witty lines before you brush your teeth. You do need to be knowledgeable about the subject you are writing on or you are likely to be torn apart by people who are.

Having a Blog has its own set of inherent advantages which are obvious and some which are not so obvious. The better known advantages are:

Freedom to express: If you like to build a chain of communication and use that as food for thought and for your existence, a BLOG is the best way to create this outlet. You can express your opinion openly and you just might be surprised by the number of people who would agree with you. Such communication channels also help build momentum for a particular line of thought.

Networking at its best: If you own a blog which has genuine exchange of ideas it can evolve onto a good platform to network and grow your business. It is easier to impress potential customers with a strong and valid point of view rather than a price quote.

Excellent advertising platform: The sheer size of community generated at a popular blog provides an excellent advertising platform for advertisers. With the hunger for new advertising platforms which is both innovative and cost effective, blogs seems like the next location for the big bucks of advertisers.

Gauging public opinion on products and services: Bloggers post comments at a fiery pace. It is not uncommon to see a couple of comments posted within a few minutes of the original post. The topic and title of the blog needs to be alluring enough to get such quick responses. Blogs thus become an excellent forum to gauge public opinion on products and services and even political and business events.

Useful tool for inter-company communication without the red tape: IBM recently started a blog for its employees on the intranet. Reason? Simple, to get employees interacting with each other and building up a knowledge based community for putting together new ideas as well as provide good human resource practices. More and more companies are ignoring the naysayers for blogs and going ahead with using this tool for fostering better employee relations within the company. The knowledge sharing is also excellent and HR personnel can monitor comments to get an idea about new policies or identify troublesome issues head on and well in advance.

Other benefits which are worth mentioning if you own a blog is search engine optimization due to the high volume of content featured here, updating yourself on the latest trend in the marketplace which subsequently helps you identify new opportunities which helps you stay ahead and allows you to be tech-savvy in your social and professional circle. The benefits outlined above should be enough to inspire you to start a blog at the earliest!

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

The Powerful Promoter – Matt Bacak giving you online marketing tips

If you are seeking a new hosting company let me give you some words of wisdom because I have been through a few. One company even went belly up in the middle of the night giving me no notice. That was disastrous for me as well as my customers. If you are tired of hosting companies with poor service and excessive downtime then get ready to print this page out.

First thing first, you might take a step back from your website or E-business and think about what you want it to look like in the future. Then start making decisions about the hosting. Think about things like: How much traffic are you expecting? How many more sites will you build or could possibly build in the future? Are you going to load software to the server? Some of the best programs that smart marketers use need to be loaded: such as; affiliate programs and autoresponders and require a dedicated IP address. If you intend on growing then make sure these things are an option.

If you realized that you will want to have more sites in the future or currently are moving a lot of sites from one account to another. One thing you can do is get a dedicated server or keep your money in your pocket and find a hosting company that’ll allow you to have add-on domains. Did you realize that you could have one account for around $25 a month and all your domains on it? You, for the cost of $25 a month could host 2, 10, 15, 26, 45 domains. There ar e accounts out there that will let you do this. But here’s what you should know about these types of accounts, you are not limited in domains, but limited in the amount of space you have. So if you need more space, just ask and they’ll be happy to give it to you for a price.

If you want to market your website you should get your own IP address with your accounts. This will play a big part when it comes to search engines finding you, as well as increasing the utilization of your autoresponders.

One big thing to watch out for:

Make sure that you find out what type of control panel the hosting company is using. If they don’t tell you I would be scared. I believe that the best hosting companies out there will use cPanel. If the hosting company is using cPanel then they will probably be bragging about it since it is designed very well.

Now here’s a quick checklist:

Step back and think about what you want

Check to see if they allow you to have add-on domains. If so, then what will it cost in additional fees? (Some companies have a one time fee for this).

Make sure you own your own IP address, not a shared IP. Most companies call this a dedicated IP address.
Look at the control panel, is it cPanel?

Now for the biggest question I always get: What hosting company do you highly recommend? I recommend a company called Frontier Power Hosting because of their specialized knowledge, excellent customer support reputation, and they meet these criteria. You can find them at http://frontierpowerhosting.com

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

The Powerful Promoter – Matt Bacak author of Promoting Tips

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