The Power of Copywriting

Too often Internet businesses chase trends instead of focus on skills development. The Internet will change and move much faster than you could ever move. Therefore, chasing each Internet fad that pops up could cause you to go in circles. To avoid this vicious cycle you need to ask yourself this question – Am I going to chase the ever changing technology on the Internet or develop core skills that will make me money on a consistent basis?

The correct answer is that you should develop core skills. What are these core skills? First, think of the adage that knowledge is power. This is not quite true. Instead, knowledge is “potential” power. Applied knowledge is true power. In other words, you should leverage your power to make money.

You need to work on skills that you can leverage. These skills are different from normal skills. Normal skills are skills such as Graphic design. For example, a web designer may have the skill to create a website. This type of skill is a “by the hour” skill. The web designer has to physically create new websites all the time.

In contrast a skill that you can leverage is one in which you complete the work once and are paid over and over again or exponentially for that initial work.

If you want to be extremely successful in the online business world then you need to master copywriting. (Or outsource your copywriting to a skilled copy writer.) Copywriting is a skill that can be leveraged.

Copywriting is salesmanship in print. When you write a sales letter you can use it over and over. You only have to write the copy once. A verbal sale, in contrast, is a sales technique that has to be pitched to each and every person.

Copywriting includes, but is not limited to squeeze pages, sales letter, emails, and Blogs. Copywriting is the foundation of all the money you make on the Internet. Copywriting can come from virtually anything including teleseminars.

How do you dominate your market? Provide the most interesting and relevant copywriting. You may think that you area is saturated, but a market is never saturated. Only uninteresting Internet entrepreneurs think an area is saturated. For example, you could send an email with a random subject line to hook in readers.

Unleash the power of copywriting and leverage the immense power it contains.

The 5 Traits of Millionaire Internet Marketers

One of the most difficult aspects of running an Internet business is to be convinced that an online business is an acceptable way of earning money. You have to feel that working from home is a valid method of becoming who you want to be.

You also have to convince your friends and family. If they don’t believe you then ignore them. You will succeed if you have the tools, knowledge, and passion. You need to have the confidence and belief that you will succeed. You have to try. If you don’t try then you are missing out on thousands and millions of dollars.

Millionaire Internet Marketers believe in their business and are not deterred by negative influences. Following are five traits of millionaire Internet Marketers. Do you have these traits?

5 Traits of millionaire Internet Marketers:
Trait #1: They have a burning desire.
You need to know why you are going to ignore any negative feedback and have a passion for your business no matter what. Essentially, you have to act like an Olympic athlete and work on your business seven days a week until you are successful. Then you can set up a system to automate your business.

Trait #2: They have specialized knowledge.
Everyone has specialized knowledge whether you recognize it or not. What areas of specialized knowledge do you have? This is called your niche. Find something that you are knowledgeable in and can teach to others. Think of your background. What have you learned that can help others?

Trait #3: They have personal discipline.
First, you need the discipline to never listen to someone less successful than you are or that is less successful then you want to be. Second, you need the discipline in relationship to morals and ethics. You must have a high level of morals and ethics.

You need the discipline to not always take the easy road just because you can. You have to be able to avoid this temptation.

Trait #4: They are decisive in nature.
You need to try things even if you fail. You must be willing to fail so that you can succeed. You need to try things even if you feel embarrassed.

Trait #5: They participate in a Mastermind group.
You need to be part of a group of successful individuals in your area or related area that meets on a regular basis. Two heads are better than one. You can energize your passion through meeting with other like minds.

Ebay: What can you sell?

If you are new to Ebay then you are probably wondering what you should sell. Should you sell used clothes sitting in your closet or your car? You could sell everything you want. You would be surprised as to what people buy on Ebay. They will buy things that are broken, odd, and even disgusting.

Following are ideas for items that you can sell on Ebay:
1. Sell all your own things. Start off with selling your own items because it is a training ground in the beginning. You are building feedback, testing the system, and learning how to use Ebay correctly.

2. Sell other people’s stuff. Act as an affiliate so you can earn a commission on the sale.

3. Sell big ticket items. Big ticket items are things like Real Estate, jewelry, cars, and information products.

Ebay Quick Tip: Take a great picture.
1. Never use flash.
2. Use small file sizes. Big file sizes take too long to load.

Many Ebay users want to know what the top selling categories are on Ebay. Currently, the 6 largest categories on Ebay include:
1. Cars
2. Electronics
3. Clothing
4. Jewelry
5. Sporting goods
6. House wares

Ebay Quick Tip: The fastest growing category is Real Estate. The second fastest growing category is Information products

Ebay Quick Tip: People will buy the strangest things on Ebay. They will even buy broken items when you’ve disclosed that they are broken. It’s crazy! Reframe how you think about your old “junk”. Consider them “treasures” that you can sell to anyone.

Ebay Quick Tip: Great copy writing can sell anything. For example, a heart shaped potato sold on Ebay for $17.00.

Before you get started on Ebay you should know the basics. For example, you are allowed only 55 characters to write title, brand name, style, color, etc. Grammar and spelling are not important. Sometimes you will want to use common misspellings because people type misspelled words into the Ebay search feature. They might not find your product if it is spelled correctly.

Ebay Quick Tip: You can sell services on Ebay. For example, if you are singer you can sell your services for parties.

Use Ebay to build your database on any topic on any subject at any time. Sell big ticket items and build your database. If you place an ad on Ebay then you will have thousands of visitor flock to it in as little as 3 days.

Ebay: A Must Have Income Stream

Let’s face it. The goal of your Internet business is to make money. You desire financial freedom. Therefore, you must have a cash flow system in place. There are three major methods that will generate income through your Internet business.

The three major cash flow systems for an Internet business include:
1. Ebay
2. Website
3. Google

Ebay should be the first system that you set up. Why? It takes time to build an Internet business the correct way from one month to six years. During that time you still need a cash flow. Ebay can provide that cash flow while you are building your Internet business. Therefore, make sure to participate in Ebay from the very beginning. If you already have an Internet business then you can use Ebay as another income stream.

Ebay is a gold mine. Just knowing that Ebay is a gold mine isn’t enough. You need to know how to find the most valuable gold in the gold mine. You need a thorough understanding of Ebay in order to take full advantage of its offerings. Therefore, simply heading to the Ebay website and reading their basic set up directions is not enough. You need to learn from Internet entrepreneurs that know the secrets of Ebay.

Did you know that 750,000 people use Ebay as their sole source of income on the Internet? Why not become one of them?

After you have your Ebay system up and running then focus on your website business. Ask yourself this question – How much would I like to earn on the Internet every single month?

To be successful on Ebay you need to follow these two steps:
Step #1: Establish credibility.
Buyers and sellers give each other a score on performance. The better feedback you have, the higher you can sell items for in the future.

Step #2: Put your system in place.
You need to set up a payment system. Ebay uses Pay Pal which is the #1 system for payment on the Internet. Therefore, you need to set up a Pay Pal account. You can accept money orders and checks as well because you don’t ship the item until the check clears.

Get started on Ebay today!

Unleash the Power of Ebay

Do you use Ebay to increase your Internet business income? If you answered “no” then you are missing out on thousands or even millions of dollars. You can use Ebay for lead generation. Think about it. Ebay puts buyers right at your finger tips.

Ebay is an opportunity sitting right in front of you that you might not even notice. Ebay is ready and waiting for you to make money. The key is to recognize this lucrative opportunity and take advantage of it.

Many business owners simply rely on the mode of business that they have used in the past. They have a brick and mortar business that sells to customers as they walk in the door. However, they often miss out on the opportunity to sell items on Internet sites such as Ebay.

Many Internet businesses also miss out on the benefits of Ebay. Most Internet businesses work solely through their own websites. They don’t utilize the tools on Ebay. Ebay should be another tool that you add into your selling arsenal. You can create substantial leads from Ebay that will strengthen your Internet business.

It doesn’t matter what type of business you have because Ebay can be used for any type of business. Ebay enables you to have more free time and earn more money as you deal in the Internet auction place. Ebay allows you to earn money while you sleep!

Ebay has 8.5 million visitors each day. Wow – think of all the potential leads you can garner through Ebay. The visitors are looking to buy and sell things when they come to Ebay, so they are prime customers.

Ebay has a specific section that helps you use Ebay to generate leads for your Internet business. Therefore, not only can you buy and sell things on Ebay, buy Ebay encourages you to use them as a meeting place for new leads.

14% of all sales on the Internet are done on Ebay. 45,000 people join Ebay every day. Ebay covers nearly every type of item or service you can buy or sell. For example, you can sell real estate on Ebay. Real Estate is the fastest growing section of the Ebay market. You can make thousands of dollars on these transactions.

The beauty of Ebay is that it automatically brings traffic to your website. Ebay has 200,000 million members that are potential buyers. Another advantage of Ebay is that it is recession proof. The market can fluctuate, but Ebay will always be available to sell products. Ebay is a much easier, less expensive way to start a business.

The Commanding Power of the Product Pipeline

There are several methods you can use to market your products. Many Internet businesses engage in the marketing funnel. The marketing funnel means that you first offer lower priced products such as eBooks and then move up to higher priced products such as personal coaching. It is an incremental approach to increasing the price and profit you will earn.

The marketing funnel is not the only marketing choice. Another option is the “Product Pipeline”. What is the product pipeline? The product pipeline is based off the price of the product the customer bought first.

The product pipeline says the amount the customer paid for the first product (“X” dollars) means that they are only willing to spend “X” dollars at that time. So the next offer should be close to “X” dollars and closely related in the product line. You want customer to buy more than one product through your product line.

Example: A customer first buys a $97 product and then buys 4-5 more related products (around $97 each) in the next 30 days. This is a consistent type of model.

What about your high priced products? You offer the customer higher priced products once they are out of the product pipeline.

Let’s back track a moment. You need to bring customers to your website before you can bask in sales. To ensure that you are maximizing your profit make sure that you keep track of the following numbers. These four numbers are so critical that you can solve any problem you encounter by tracking these numbers.

Must-Know Number #1: Number of unique visitors that come to your opt-in page.
Must-Know Number #2: Opt-in Conversion rate – how many visitors went to your sales letter.
Must-Know Number #3: How many actually went to order page from sales letter.
Must-Know Number #4: How many people from order page actually completed the sale.

How can you track these numbers? Use the “Google Analytics” program.

The moral is to keep track of your numbers and use the product pipeline system to maximize profit!

3 Hot Tips for Internet Businesses

Running a profitable Internet business involves a plethora of tasks that need to be taken care of each day. Following are three hot tips that you can apply to your Internet business in no time flat.

Hot Tip #1: Affiliate management is crucial.
You have to have your own affiliate program. If you don’t, you are losing money. You need to utilize other people’s efforts through an affiliate program. The goal is to leverage your business. You can accomplish this by having your affiliates spend money on Google AdWords that advertise your products. All successful online businesses have their own affiliate programs in place.

If you want to increase profits from your affiliates by 200-300% then you need to give them the tools they need! Most affiliate programs only supply affiliates with an affiliate link. This is not enough!

Provide your affiliate with as much information as possible such as banner ads. Provide them with 5 line, 10 line, solo, and Blog ads. Provide your affiliates with Blog reviews, Google AdWords ads so all they have to do is copy and paste your advertising information.

Hot Tip #2: Search Engine Optimization (SEO) It is imperative that you know how to use search engine optimization so you can obtain the prime spots in the Google search engine results.

Hot Tip #3: Traffic generation through “site targeted” advertising.
Site Targeted” Advertising can be administered through Google AdWords. In site targeted advertising you pay per 1,000 impressions (CPM). You bid how much you will pay every 1,000 times your ad is shown. Clicks don’t matter. An impression means only when the ad is shown to the user.

You can specify where your ads are going to appear by doing the following:
Select a topic. Find keywords for that topic. (10 keywords)
Use Google to find target websites that have your topic. Look for the websites and/or topics that have a huge amount of traffic.
Look for sites that advertise Google AdSense on their website. At the bottom of the site you will see an ad that says “Advertise on this site”. Click on it. That will take you to your Google AdWords account and advertise on that SPECIFIC site.
Use a BANNER ad to dominate the whole website with your ad. This will dramatically increase the click through rate.

Do you know these 3 Internet Business Secrets?

Internet Business Secret #1: Affiliate marketing
You can promote other people’s products through affiliate marketing. This is a great way to earn income. Affiliate marketing brochure points out the benefits of being their affiliate. Most brochures make it sound a whole lot better then it really is. For example, the brochure may say…

“It costs nothing to get started. You can get paid without having your own website. Earn commissions. Don’t have to store products. All you have to do is drive traffic to the website.”

This is all true only IF you know how to drive traffic to a website. The concept is great, but driving traffic to their website is usually difficult it you don’t know how. This is why very few people are successful at marketing other people’s products.

However, you can drive an intense amount of traffic to your affiliate’s website if you know how to use the article traffic system.

ARTICLE TRAFFIC SYSTEM:
Step #1. Article that you write or buy on the topic of the website or product. If you’re not a writer then pay someone else to write the article.

Step #2. Submit the article to Internet article directories. (www.submityourarticle.com and www.articlemarketer.com) The bottom of the article should contain your bio, a link to your website, and say that they can sign up for a free report or eBook by clicking on a link to the website. You can build a list this way because traffic will go to the website and sign up. Do this once a week.

Step #3. Take the same article and post it to your BLOG.

Step #4. Send the article in a newsletter. This will bring traffic to the website. You are receiving traffic from thousands of different places on the Internet. Your articles become viral as they travel around the Internet. You also obtain high quality links.

TIP: Technorati tracks Blogs. Technorati has found that there are at least 50 million Blogs on the Internet.

TIP: Use “WordPress” to Blog. Install “WordPress” on your website. It sits on your own server and can be optimized. You can have additional plug-ins. Traffic comes to your domain. Plus, it’s easy to use.

Internet Business Secret #2: Copy writing. Outsource copy writing if you don’t like to write or don’t have the time.

Internet Business Secret #3: Product creation. You should develop your own products, so you can keep ALL profit from the products. If you solely promote other people’s products through affiliates or joint ventures you will only earn part of the profit.

10 Secret Tips of Successful Internet Businesses

Internet Business Tip #1: Long sales letters have proven to be successful. Long sales letters provide customers with the information they want and entices them to buy.

Internet Business Tip #2: “Scientific Proof” are the two most important words and will make you the most money online if you follow strategies that have been scientifically proven.

Internet Business Tip #3: You need to learn how to use search engine optimization to earn top rankings in Google.

Internet Business Tip #4: Too many Internet businesses are product centric. An Internet business should revolve around a product LINE, not just a product.

Internet Business Tip #5: Business plans – 5 year business plans are silly because you can’t plan that far ahead. Instead, make 7 day, 30 day and 60 day business plans.

Internet Business Tip #6: Too many Internet businesses sell their eBooks for $19.97 which is too low. They do this because they don’t think people will spend more money than that on the Internet. This is a faulty belief. However, you see it all the time because one website business follows the model of another website business.

Internet Business Tip #7: Many Internet business entrepreneurs seek out joint venture partners once and are rejected so that don’t pursue any other joint ventures. Remember, most joint ventures will say “no”, so you have to keep trying until you get a joint venture.

The best way to find joint ventures is by going to a “live” event and networking. Only sending emails to set up joint ventures rarely works because it is too easy for potential partners to hit the delete key on their email.

Internet Business Tip #8: “Success leaves traces.” Follow and find successful people on the Internet.

Internet Business Tip #9: Take action before everyone else does. Take action now!

Internet Business Tip #10: Successful Internet businesses make more than 5-10,000 per month. There are very few Internet businesses that achieve this goal. Strive to be one of them.