Have you ever received an email that is 7 pages long? How long should email messages be? Do long emails or short emails work better? The answer is that your emails should be brief. Your email is just a vehicle to get the subscriber to take action. For example, your email should be to the point and get people to go your Blog. Your email copy can tell people to head to your Blog for information about a specific topic. Then on your Blog you can have long copy.

Long copy in your email is also bad because spam filters don’t like long copy. Spam filters will imprison your emails in spam prison if they detect a certain number of specific words. For example, you may have long copy in your email that references the words “weight loss” several times. Spam filters will perceive these references as spam and send your email to spam prison. So provide short email copy instead.

Create a dialog with your subscribers. Give them a way to talk back. This will create a much deeper relationship. Your email copy should not just talk at the subscriber. The copy should ask the subscriber for their feedback. Personalize your emails as though you were talking to a friend and want their feedback.

Tip: Your emails should look spontaneous, personal, and relevant. Your subscribers should think that your email is coming from a pal.

Can you have a relationship that is too close to your email subscribers? Can you be too revealing and counterproductive? Yes. Your goal is to be an expert on the topic that people are subscribing for. If you write about your own personal problems and violate your expertise then you are going to ruin the relationship with your subscribers. Take time to think about what personal information, if any, you reveal to your email subscribers. For example, you would not reveal emotional outbursts such as a nervous breakdown.

People want solutions. Your emails can’t lose sight of this. You have to constantly provide information on the topic that you are an expert on. You can still establish a relationship, but the relationship should be light and filled with humor. You may lose subscribers from time to time, but the subscribers that do stay with you are targeted and worth their weight in gold. Focus on retaining these customers by providing pertinent information.

Warmest regards,

Matt Bacak

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