Giving away a free physical product is an excellent way to capture more leads and make more sales. Giving away audio and video footage is a great start to growing your business. Actually, CD and DVD giveaways are pretty good ways to add that personal touch while giving valuable information to your prospect.

Want to know how to use these physical products to grow your business? Take a moment  to let me give you a few tips.

I always use free CDs as a way to get more opt-in sign-ups to my lists. I’ve never actually even done a free DVD personally, so I have no idea if it’s a better choice. However, the free CD giveaways I do offer have been instrumental in growing my business. Just because I have not used DVD giveaways does not mean that you shouldn’t. It would be worth testing. Actually, everything that you do online should be tested, so keep that in mind. However, I’m sure you could do really well with a free DVD giveaway to your list. It doesn’t really matter what you are selling. This is a proven strategy that should be used.

But you need to remember that simply giving away a free CD or DVD is not totally the answer. You need to produce a killer sales letter to really see great results. Think about it. If you’ve got a sales letter that can’t sell, it really doesn’t matter if you offer your prospect a free DVD or a free CD. It’s your sales letter that really matters. If you get a high converting sales letter, you’ve got a winner.

Don’t forget, the key is testing. So, if you can’t decide on whether it’s better to have a CD giveaway or a DVD giveaway this is what you do. Take the free DVD or free CD, you take a DVD, you rip the audio off and put in on a CD (and vice versa) and then you split test those two things. You may find that the DVD out-pulls the CD and then you would know that the DVD is the better choice because it converts better. You’ll only find out through proper testing.

Warmest regards,

Matt Bacak

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