I’m sure you’ve heard it before. Tracking and testing your website is essential to growing a solid business. But the question still remains for many website owners, how exactly is it done? Is it possible to put a form of tracking code or script on a website?  It is very possible and fairly simple to do as long as you use an easy tracking software program. There are many good ones on the market, but I’ll share a good one that I use that tracks everything I need to build a budding empire.

Basically you can put tracking codes on any or all of your sites. Let me explain how it’s done. Let’s say you’re tracking your sales, tracking clicks or tracking conversions or whatever it is you want to test. Using a tracking software program like HyperTracker is an excellent choice. You can find out more about it at www.HyperTracker.com. They give you everything you need including the exact instructions you’ll need to effectively track and test. They’re going to give you a script you put on the pages of your website that you want to track the exact results for. But they also help you with placement. You’ll be told exactly where to place the script to enable the tracking software to work or shall I say become activated on your site. It’s very straightforward and simple to use if you follow the step by step instructions.

If you’re a bit tight for cash, there is also a free option which is Google Analytics located at http://www.google.com/analytics/. If you’re using something like Google Analytics, it will guide you through the entire process. However, Hyper Tracker is what I use and it’s been incredibly helpful in allowing me to identify weaknesses in my business so that I can improve it. My website conversions have increased and continue to increase as I continue to use the software to test and track various elements of my business.

You’ll notice when you use the different software that it’s going to give you different information or be able to track different things for you. Just follow what they say. So if they tell you to put the tracking code or script on the landing page or after the thank you page after your visitors buy, then you’ll be able to track exact results almost instantly. If it says to put the code on the main page, then the thank you page, then do that. Whatever you’re using just follow the instructions exactly and you’re sure to find the results you’ve been looking for. You’ll be able to improve your conversions and your profits!

Warmest regards,

Matt Bacak

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