If you’re venturing into the world of information products and are working with sites like Clickbank to sell other peoples products on your website and you’re wondering what entry level price point you should begin at – mid-level price point, or high-level price point, i.e., $25-$50, $50-$250, higher, etc. I can offer you some advice…

Well, to sell on your website, the lower the price point is, the lower the barrier to entry. The lower the price of the product the more sales you’re going to make. So just basically if you’re promoting a product between 25 to 50 bucks, you’ve got to look at the gravity. If the product has a very low gravity, then you might want to avoid selling that product. But if it’s got a really high gravity, it doesn’t matter. What really matters is your offer. Do you have a powerful sales letter? That’s what really makes the products you’re promoting sell.

I think a big mistake people make is backing away from higher ticket items. One of the things people say is, “Oh, this isn’t going to sell because it’s 250 dollars!” This is furthest from the truth. What makes the product sell regardless of whether it’s expensive or not is the right sales letter . Really! You can make anything happen with the right sales perspective. If you want to make a lot of sales, sell the lower ticket item.

Remember; never just throw a bunch of links up on a website. This causes your audience to lose focus. It confuses them because you’re giving them too many choices. This also lowers your conversions. So, have them focus on one thing. A website focused on selling one particular product accompanied by a strong sales letter promoting that product is what makes the sale. It just really matters how well the sales letter of the product that you’re going to buy is.

Don’t forget, funnel your visitors in which a squeeze page and not to a specific site. Once you have captured their name and email address through your squeeze page, you can email them any time promoting your next offer. Drive that traffic to a link, which would be your Clickbank product link.

When they click on the link and are led to a sales page promoting that particular product, that’s what gets sales. That’s going to be the best thing for you to make the most money. But like I said, lower ticket products are going to be the best thing. Make sure they have high gravity. That’s going to be your best answer to make that happen.

Warmest regards,

Matt Bacak

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