Social networking has become a huge phenomenon this past year. Although it’s been around much longer, the BUZZ is crazy for social networking. If you’re not exactly clear on what social networking is it’s basically about building online friendships or networks that you grow to make you an authority in your niche or whatever it is that you are interested in. Basically you are referenced and talked about online which helps grow your popularity.

You can use social networks to your advantage, for example to build up a big, huge friend base and be able to communicate with your friends, with your customers and with people from all across the globe. You share information you are passionate about with them. You know, don’t pitch, pitch, pitch, pitch, pitch, but let them know about what products you have to offer the public in a very subtle way.

There are tons of social networking sites. But one of my favourites is digg.com. According to Wikipedia.org “Digg is a website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories, in a social and democratic spirit. Voting stories up and down is the site’s cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most digged ones appear on the front page.

Digg’s popularity has prompted the creation of other social networking sites with a story submission and voting system.”

But using Digg to promote your stuff is another great way to get noticed. For example, if you’ve ever sent out a press release, whenever you send out a press release, what you want to do is you want to Digg that press release. Now, I’m not Digging all my press releases – we’re submitting two press releases a day. But here’s the biggest and most important thing. When it comes to using Digg, don’t ALWAYS Digg your own stuff. It’s very, very important not to do that. Out of all of the things that you “Digg” like a story, or you submit a story or “Digg a story”, make sure that out of every thousand, you only want 8% of them to be about you. So you find something good in your community or in your niche and then Digg those. And then what you want to do is then throw in your own things or shall I say your own personal recommendations for your own products. But as I said, don’t always digg yourself because what’s going to happen, the Digg network’s going to be saying, “Oh, all they’re doing is self-promoting and they’re not really a good resource.” This will cause your ratings to go down and you won’t see any traffic to your website.

But on the other hand if you digg great information and become the “go to person” in your niche who is knowledgeable and shares information about things in the area of interest to you even if it’s not self promotion, people will “DIGG” you and share you with others. This will increase your popularity in the Digg network but it will also lead to tons of traffic for your website.

So, if you’re not digging yet, go right now to digg.com and start showing the world what it is you have to offer them. You’ll be glad you did!

Warmest regards,

Matt Bacak

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