If you have a product that you are launching and have a good following with an audience of loyal visitors and are fairly well-known in your niche you can expand your existing list fairly quickly. Even if you don’t have a huge following but have marketed your product well with a professional website, offering good information and have a product that feeds the hunger of your audience then you can build a large list quickly. This can be done by offering your product on a trial basis for very little cost to your customer. You are not limited to an online offer either (where you’re only getting the name and email address of your visitor). You can also have your trial offer mailed to your visitor for a small fee like postage. This will get you more information from your list – the address! Now the address is a bonus!

But let me discuss how you need to angle your trial offer and some things you need to consider.

If you’d like to venture this route then consider doing an inexpensive trial offer like a one dollar trial for seven days. That’s something that I’ve found to work really well.  If you offer a dollar to $2.95 for 30 days that’s a great place to start at getting your list to respond and hopefully get sales. Why is this trial offer so low? Well, think about it from this perspective, what is the lowest barrier of entry that you can charge? That will get you the most signups? So, you’ve got to look at what’s the lowest barrier of entry to make your visitor respond and opt-in. But from my experience, that is going to be a dollar. But realize that with the dollar comes the cheap buyer. This may be someone looking to get your product for very little money and then they will not buy at all or if it’s a physical product you mailed to them, they’ll simply return it.

Unfortunately with the $1 trial offer you’re going to get a lot of people opting into your list, but you’re also going to have a pretty good drop-off and cancellation rate because it is a low buyer – they’re getting in for the freebie. So you are going to have to deal with a little bit more customer support with this strategy.

Want a trial offer with less drop-off rate? Consider charging more than $1.  But you’ll need to realise that with this option you’re going to have less people signing up to your list. So, how this higher trial works is, let’s say it was $30 a month. You charge $30 a month for an actual product. If you’re using  forced continuity, for example, what you do is you give them X product – let’s say it’s your home study course – for $30. You charge the same price you’re going to charge on your continuity program. You’re going to have less people leaving you with less attrition if you do it that way. So that is another thing you want to think about when you’re doing your continuity program. The higher they pay for the trial, the fewer drops-off’s you’ll have and vice versa for the $1 trial.

Think about the product you have to offer and the result you want to decide what option is best for you.

Warmest regards,

Matt Bacak

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