Using Effective Signage
Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Human emotion is what compels most of us to react or engage. Applying visual graphics and wording in your outdoor signage will create just that.
The livelihood of your business relies on a consistent business image-known as branding. Gaining the competitive edge requires effective branding. Every service or product has a signage associated to it. You may only have one chance to capture that image.
Design an Effective Logo
It takes careful consideration of the type of business you’re in and the services you provide the consumer with to design an effective logo. You don’t want to mimic others in your industry, but sometimes NOT reinventing the wheel works. Think about your industry: What image comes to mind? Is it a photo, a group of lines, or a special font? The focus is on being unique.
If you choose someone who specializes in signage design, that individual will walk you through a series of questions to help them evaluate an adequate design. The finished product will be the image you present to the world – be sure it’s impressive.
Visual Basics of Importance
The visual display you create for your business is your ultimate sales tool. It isn’t necessary for you to spend a large amount of money on expensive visual displays. Expensive doesn’t mean it is more effective, just more money.
The makings of a good sign are one that captivates and educates the buyer. The right outdoor signage should reinforce your company image. It is this image-embedded in the consumer’s mind-that will associate your service with another.
Beware – colors have away of choosing a gender. The color and font size used to reflect your business profession must be professional to be effective. Stay away from neon colors or fonts that are unreadable from a distance.
Every city and state has it own set of guidelines for outdoor signage. For your outdoor signage to impact the consumer, it doesn’t need to be overpowering – just visible. The minimum sign letter height is 4” for the message to be readable at 100 feet. Of course, if you’re located on a busy intersection you’ll want at least 10” lettering for people to catch within a glimpse.
The outdoor signage you select for your business must have an impact on the emotions of your target market. Remember, it is this image people will know you by. This same image will apply to your business cards, letterhead, and marketing material. Stay consistent and always professional and your signage will WOW them.