If you decide to offer a course online I commend you for taking the time to put together your course. It takes quite a bit of time to put together all of the resources for any course. There is quite a bit of management, organization and just the knowledge of what to include in your course that can make the task a bigger project then most of us would hope to take on. However, making it happen is an amazing accomplishment for anyone choosing this online option.

However, when you offer a course, you have to think about course delivery. How do you plan to deliver the course? Via online video or audio links, a download link, teleseminar, webinar or perhaps a CD. But there is a perceived value based on which option you chose. If you want to deliver seven lessons as CDs that would be more favourable over having links for your visitors to download. It’s true perceived value. People would rather get things in their hands.

The other pro is if you choose to have CDs and shipping it out to people for your course. What you’re going to find is that you’re going to have a higher stick rate. You’ll have less cancellations or refunds with CD’s as opposed to a digital link or MP3 on your website. That’s just human nature and some people don’t value links as much as a physical product that they can actually see and feel. People are also “delete crazy”.  There is so much information online and they are bombarded with emails daily that they often delete things without ever seeing their true value.

One main advantage of having a digital download is that it costs you nothing to deliver it. So there are some things you need to think about when deciding if you’d prefer to deliver your course via CD’s or as a link download. But one downfall as I mentioned before with a digital download version is that you’re probably going to have higher refunds. You can choose either option but just decide what is important to you, the perceived value and refund rate or your budget. Both are still good choices. At least you’re taking action and you can always improve upon your decisions based upon the results.

Warmest regards,

Matt Bacak

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