So you’ve started working on your million dollar blueprint platform. You’ve completed steps 1-4. Now find out the next five steps and how you can apply them to your business.

Step #5: Answer the question “Why should anyone spend money with you instead of the alternative?” It is common for people to think that the alternative is just direct competition. Actually, that is not the only alternative. If people have money in their pocket they are going to spend it one way or another. So another alternative is to put their money in the bank. You have to tell customers why your product or service is better than the alternative. You have to point out exactly why investing in your product or service is better than investing in things like the direct competition, CDs, stocks, etc.

Give an example: If you invested $2,500 in a CD and the CD gives you 3% per year than you’re only going to earn $60 per year. That’s not much money. Show how your product and service will earn them much more than that in one year.

Give another example: The customer thinks they can learn this information in college. Show that education can take much longer and will cost more than investing in your product or service.

Give yet another example: The customer wants to take their money and invest in a vacation or car. Show how an investment in your product or service will yield much more money. If you go on vacation you will spend all your money and have no money left when you return from vacation. With that same amount of money they can invest in your product and earn much more money.

Step #6: Answer the question “What is the value that somebody receives when they move forward with you?” You have to talk about where they are right now in their life and then show how your product will change their life for the better.

Step #7: Answer the question “What is the cost of not taking action?”

Step #8: Answer the question “Why is it more dangerous and expensive to do it alone?” Example: It can take you 3 years and $65,000 to learn the secrets of the product.

Step #9: Answer the question “How can you minimize the risk involved in performance of the act?” For example, let’s look at real estate product. You can buy a property in a great deal. You can possibly lose money and get sued. However, if you have the right paperwork then you can earn money and avoid being sued.

Now it’s time to work on your answers to these tips. Take the time to write out this information.

Warmest regards,

Matt Bacak

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