If you’ve ever received an email from something you’ve signed up for you may have noticed that often times the length of the email is shortened. Not every online marketer does this. For those not as knowledgeable about autoresponder email messages sometimes you may have to scroll to the right to continue reading your email message which can be very annoying.

If you are marketing your own newsletter or are sending emails to your list through an email autoresponder you need to know a few simple tips:

1. Write your email in Notepad to ensure all of the characters you use are legible to your reader. For example, quotations can often turn into question marks or other symbols if you don’t use Notepad. Never use other editors like Microsoft Word for example when compiling your emails to send. It’s best to type them up in Notepad to ensure all of your text including symbols stay intact.
2. In Notepad, put 0987654321 about six to ten times across the top of your email message before you begin writing your message in Notepad. This will ensure your message won’t be too long for your reader. The last thing you want is your reader having to scroll across the screen to read your message. Typically I like to keep my emails about 60 characters in length. So, my advice to you is to simply write those digits six to ten times (nine is a good number) and make sure your message does not go beyond the end of the ninth batched sequence and your message will be easy for your reader to read. Shorter messages also often make an email message easier to read. There is less strain on the eye and makes your message a quick and easy read for your viewer.
3. One big piece of advice before all others is to always make sure your subject line in your email is a strong call to action to get your reader to open your email. If you don’t do this the above points are useless.

Make your reader eager to read your message and everything else will fall into place.

Warmest regards,

Matt Bacak

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