Giving away something for free is one of the best ways to quickly build your list. If you are offering good information that is not easily accessible online then you definitely have a winner and will have a bigger list in no time. If you want to make sales with this free ebook offer, it’s also fairly easy to do if you approach it the right way. Let me explain…

Suppose you are giving away a free ebook as an ethical bribe in exchange for somebody joining your list.  Offering an audio or video version of the same ebook or having an expanded version of some of the material in the ebook, and offering it as an upsell (in audio or video format)in addition to the free book is a great idea! I have not done that but I do see the huge potential of such a set up. If I did do it, this is what I suggest you do.

First of all, your ethical bribe or the incentive for somebody to give you their name and email address is going to be to get this free book. After you’ve given them this offer, then what you could do is offer the upsell on the thank you page. Let me explain exactly how to set up your pages.

So, once they give their name and email address and end up on the download page with your free ebook offer, you will immediately sell them with your upsell offer.  At the top of the page where it says, “Congratulations, your ebook has been sent,” or if you have the download link at the top of that page (actually having it sent in an email is better as it keeps them focused on your new offer – the upsell).

So, after you present the message of “congratulations your free ebook is now being sent to your email…” Then underneath it put the upsell offer sales letter.  If you offer the free ebook as an audio or video upsell you could say something like “… here’s one of the great things. I put this in an audio and video format. If you’d like to get it, here’s where you could go get it right now. I expanded on some of the things I was talking about inside the ebook. But with this audio (or video) you can gain access to more information on this, this and this…. I address these points in detail even further in this audio/video …” Write something along those lines. This is an excellent way to present your upsell. That would be a really good thing to do actually because it maintains the congruency of your offer.

Make sure you use action words when you present your upsell offer like “Go grab it now,” leading to the sales letter where you’re going to sell that specific product or course. Basically, that’s the way that I would do it. It all begins with you taking action to make it happen. Just remember to always test and track to see what works best to improve your conversions and sales.

Warmest regards,

Matt Bacak

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