If you own an e-commerce website or going to own one then you unquestionably need to be acquainted with the concepts of web promotion and SEO (Search Engine Optimization). Both of these aims at indispensable motive of any e-commerce business and that is generating more traffic. More traffic means superior visibility, increased number of visitors to the site and henceforth more business and more revenues. Other way round is to look out for advertisements carried through PPC (Pay per Click), which requires an extensive advertising budget.

Keyword research is therefore enormously necessary for ranking a site higher in the search engine. Content is the king of the web and use of proper keywords makes it visible to the world. In simple vocabulary it can be explained that keyword research is searching for keywords that are capable of attracting potential customers for products or services offered on a website. It is well known fact that a large amount of the visitors reach a site through search engines, nearly 60-70%.

Lets take a look at the most important factor in selecting the keywords for a site i.e. KEI. Well KEI is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:

1) The KEI for a keyword would increase if its popularity increases.
2) The KEI for a keyword would decrease if it becomes more competitive.

The KEI is calculated as a ratio between the popularity and competitiveness of the keyword. The KEI measure explains the popularity of keywords, higher the better.

Now the question arises, how to generate keywords? So far, Word tracker and Overture endow with the best source for keyword research. Word tracker offers keywords from a huge database of 340 million search queries using which one could build keyword lists for use in search engine optimization and pay per click advertising. It exactly displays the number of counts for which a keyword or a phrase is being searched with number of websites focusing on the same. It also depicts the KEI. The competition search helps to find the number of competitors for a particular keyword or a set of keywords most suited for a site.

The online Word tracker keyword research tool is very easy to use and generates results within minutes. One could start by choosing a generic keyword. The system will present list of these keyword (in hundreds) for which one has to only enter the keyword phrase describing product, services or business like Diamond jewelry, Real estates etc. An appropriate keyword from the list could be selected that generates whole lot of related keywords. Once the keywords are selected it will be added in a keyword basket where it could be further used for export or import new keywords. One could also do a competition search based on different search engines as required. The final list will be the keyword phrases and the associated KEI, count and competition through which one could select the keywords based on competition and traffic it would generate.

Overly broad keywords rarely work well. With “flower” as a keyword, your site competes with many thousands of other sites for attention. However, the more targeted “Florida flower vendor” phrase increases your chance of appearing near the top of the results list. If you really want to get specific, your site would always be at the top of a search on “Florida flower vendor” – if any users were to actually search on it rather then on simple “flower”. Find out what keywords people actually use to query search engines before you make a final selection.

Overture is the other giant that is considered important for keyword research. Using similar steps in Overture based keyword research tool you can determine your primary keyword. Major drawback in overture tool is that it does not differentiate between singular and plural words. This could lead to targeting wrong keywords as search engines differentiate between the two.

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