When creating videos with the intent to drive traffic to an opt-in, the best way to end your video to get the highest conversion is fairly simple if you establish the right call-to-action.  What you need to ensure that is at the bottom of every single slide in your video is your URL website address. However, all though this is very good you need to do more. You need a clear call-to-action that will make your visitor take action right away. The best way to do this is through a resource box.

Your resource box on your articles, marketing materials and videos can make an enormous difference in your conversion rates and sign-ups and sales. Over the years I have experimented with many resource boxes. I’ll share with you what I used to do as well as what I do now.

Before, my old resource box on my videos, had a poor call-to-action. Actually, it wasn’t really a call-to-action at all. It used to say:

“Matt Bacak began his first earnings at the tender age of 12 as a young businessman and making now 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt, and bankruptcy, all in preparation for his accomplishments. What he’s achieved today is a well-established internet marketer and bestselling author…For more information visit or go sign up for his promoting tips here.” That’s my old one.

But after testing and tweaking, I’ve since revised it to say this:

“There are many strategies to make money on the internet.” See, what I’m going is I’m assuming I’m talking about something that’s making money on the internet. So, this is what I started having my resource box and my call to action be. So, “There are many strategies to making money on the internet. But nothing makes sense unless you have a big list. Email marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects, you control your future. Discover how to use the internet and turn your computer into a cash-gushing ATM machine. Sign up right now for Matt Bacak’s free online newsletter to find out exactly how to do that. Go here, www.promotingtips.com.”

So, do you see the change in the conversation from one to the other? This new one has a strong call-to-action which has increased my conversions and sales tremendously. If you are doing any marketing at all, whether they are articles, video or whatever, make sure you have a strong call-to-action. This will most definitely improve your business three-fold. That’s what you need to do to make it happen.

Warmest regards,

Matt Bacak

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