I get people asking me all the time about whether or not Google penalizes someone who will post the same articles countless times all over the web. There seems to be a lot of confusion out there regarding this issue because someone has been spreading the rumor that submitting the same articles to 10,15,100 directories will hurt you. Everybody always says the same thing.

So, will Google penalize for duplicate content? No. Whatever you may have heard to the contrary, it is simply not true. However, for arguments sake, let’s take Google out of the picture and get the real picture of articles. After all, there’s more to the world than just Google and I want everybody to understand that.

Let me explain to you how it all works. So, you take your one article and you think, what’s the power of your article being out there? Well, the power of your article being out there is not just being on Google. The power of it is having your article out there so you can build your backlinks. In every article that you send out there, there should always be a link in your bio that goes back to your page. Then, from that point when people click on your page you can get them to do whatever action you want them to take. That’s the power of an article.

Let me take you one step further. Let’s just say you don’t submit it to the 1,000 directories out there. So, that means you have one article sitting on your computer and it won’t be in 1,000 locations. Now if you submit that one article after you have passed all the filters to 1,000 locations or directories, that means that you have 1,000 opportunities for people to click the link that leads back to your site. Plus, not only that, but people that read those directories sometimes put them on other directories. So now you’re going to be passed around the internet several times over. Now, what does that have to do with Google? Absolutely nothing!

Worrying about duplicate content shouldn’t stop you from getting your articles out there. Let’s just say that Google changes the duplicate content rule. Guess what? Now you have thousands and thousands of articles that are out there, that are all indexed by Google. I would not let that concern bother you at all, and just go out there and make it happen!

Warmest regards,

Matt Bacak

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