How can you develop relationships with your list?

Start by sending a teaser email with a provocative question. Let your list download the first three chapters of your information product as well. This allows them to consume your product and it engages them. This process increases the chances of turning your subscribers into paying customers.

Tip: Autoresponder strategies inspire your prospects to consume your products and create a long term relationship that builds at a comfortable rate for the customer.

You should eliminate prospects rather than beg them to stay on. You want to eliminate prospects rather than work strenuously to gain customers. Let people unsubscribe themselves. You only want to focus on people that want to build a relationship with you.

Tips:1. If you bring scarcity to your ezine, you will gain a great deal of sales. Scarcity is an excellent persuasion principle. For example, scarcity can be accomplished by using these four words, “For 2 full months” in an offer. This can significantly increase the opt-in rate because people will think that there is a time limit on the offer.

2. Have a privacy policy available so people know that you are not going to sell their email address. This will make people feel more comfortable about opting into your list. Make sure this privacy policy is placed right by your opt-in box.

3. The concept of bundling is like the candy you find in the checkout line at the grocery store. For example, you buy a candy bar when you check out. It is an impulse buy. So bundle impulse buys on the order form. A good order page should convert 10% and above. If you get a customer to the order form then they are a prospect. You want to up sell through impulse buys to these customers.

4. Put a picture of the product on the order page. This helps the customer visualize exactly what they are buying. The pictures help you to make a decision. For example, in direct marketing post cards they often give customers a choice of using a “YES” sticker or a “NO” sticker to make their decision. These stickers are visual representations of the customer’s buying decision.

Extra Tip: Put the pictures of the up sell items as well.

5. Write the up sells first. This helps you get people in the zone to buy. Ask people if they want to buy loads of extra products. Go for the extra sale. The worse they can say is “no”. And they will still buy the initial product they wanted to buy in the first place. When they are in the zone to buy, they give you the permission to sell to them.

Extra Tip: Your up sells should be relevant to what you are selling.

Warmest regards,

Matt Bacak

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