If you’ve been around the internet long, no doubt you have read somewhere along the way that ‘content is king.’  Google loves it, and content is really what the entire internet is based upon.  People search with keywords, and the results that are displayed are based largely on content.  So, maybe you have written tons of articles and submitted them to a couple of article directories.  You’ve written your sales page.  Now what?  Do you have to write like a madman for the rest of your days?  Not necessarily.  Here are some great ways to use the content you have already written (or had outsourced.)

1.    All those articles you have written?  Re-write them slightly, and post to your blog!  Or, use them as emails in your autoresponder.  Put a few together, and create a special report to give away when someone opts-in to your list.  Change them up, and place them on your website.  Turn them into press releases and add a few stats from Wikipedia.  Google loves sites that are updated regularly, so adding a few new things to your site will draw more visitors.

2.    Written a fantastic sales letter?  Many people have the hardest time deciding what type of content to put in their autoresponder emails.  A great idea is to use ‘chunks’ out of your sales letter.  For example, take a section of your sales page that really compels people to take action, reword it a bit, and put it in an email!  You can do this with the benefits portion of your sales page, as well as testimonials.  Take your sales page, break it up into chunks, and see what you can do with it.  You will be surprised!

When you really put your mind to it, you can find dozens of ways to repurpose your content.  This will save you a considerable amount of writing time, which gives you time to work on other areas of your business.  Like these ideas?  Contact Matt Bacak for even more smart strategies!