Some people are finding that marketing on Twitter provides the most click-throughs and a good number of followers. However, is there really anyone who is making money on Twitter? If so, what’s their average click-through rate (CTR) and conversions?

Honestly, there’s not that many people I know that are actually using Twitter to make money. They’re using Twitter to help build relationships with prospective customers. The way that some people are really making money on Twitter is by getting speaking gigs or finding joint venture partners. They are  leveraging the relationships to make money. Other than that, the people that are actually using Twitter to make money are the ones that sell products related to how to make money on Twitter.

Regarding the average click-through rates, it’s really crazy. The numbers are insane. The reason being is because there are so many updates. The thing is, how do you know if your followers are even seeing what you have? For example, like me, I think I just hit 75,000 followers and I’m following 75,000 people. So when I push refresh, all the messages circulate and because there are so many, I can’t possibly look through everybody’s. It is information overload.

However, Twitter can be very beneficial for your online business. You just need to know how to use Twitter to leverage your efforts to find more people eagerly looking for the products, services and information you are offering.

Here are some suggestions of better ways to use Twitter:

If you’re sending people to places where they can watch videos or listen to audios and stuff like that, where they’re getting something, that’s very Twitter-like. If you’re sending your followers links to go buy various products then you’re going to have a hard time getting people to purchase. Twitter is more of a relationship building tool. Twitter is about from my perspective is building a relationship, finding people to do joint ventures with and also taking care of customers and people that are interested in your target market, your niche.

The one thing that’s very important with Twitter when you are looking to get followers is, the people you want to have following you are people that are actually interested in the topic or the target market that you’re focusing on. Even though I’ve got 75,000 people following me on Twitter, sometimes it’s so funny because I can send out a Tweet where I’m expecting to get a lot of responses and I’m lucky if I get one response. It sounds insane but it’s true. But you do need to realize that it’s really one of those things that’s hit or miss and it’s really who you’ve got following you and your relationship with them that counts. The number of other people following you is also important. You need to try to make your followers see your messages as this will help you in the long run. The only way they’ll see it is if they know you and trust you. If you’re a familiar name, they’ll be eager to receive your tweet and tweet you back. Relationships are not only vital to offline businesses but also online.

Best Regards,

Matt Bacak

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