Many beginning online marketers are curious about why a double opt in email list is necessary, or what it even is.  When you use the double opt in, your subscriber must click a link in the first mail you send them, verifying their request to receive information from you.  This sometimes causes a marketer to lose a few potential subscribers, but it also helps protect you from spam complaints, and those who do complete the process, are definitely interested in what you have to offer them.

Using a double opt in email list also insures that the subscriber has given you a real email address.  Many times, a subscriber will use a fake address which insures that they do not receive your information.  By informing them in the beginning that they will have to look for your email and confirm by clicking the link inside, it guarantees that you are getting an address where they will receive your messages.

This also shows that they are truly interested, and by going through this process they will most likely look forward to receiving the information you send, and will actually be looking for it and potentially buying the product that you are affiliated with.

While this is a bit of a slower process when it comes to building your list, it is definitely worth the extra time it takes you to build a sizable list.  You know, without a doubt, that the subscribers are genuinely interested in what you provide them and that they will open your emails.  This helps you build a good relationship with your subscribers, and they will likely come to trust you and your opinions about the products and services you recommend.

So, is it worth your time implementing a double opt in email list?  Worth every minute!  Contact Matt Bacak for more super effective internet marketing tips as he is the guru in the field of Internet marketing.  He even has a newsletter and a group that you can join and learn all sorts of valuable and business growing information.