If you have a new product and want to get as many affiliates as you can to market it, remember most affiliates are greedy and lazy. Basically, if you want to get joint venture partners or affiliates to mail for you, understand there’s a couple of key reasons why people mail. First of all, people mail for money. So, the best way to really get them is to talk figures. If you have already made up and tested an advertising campaign, you may want to tell prospects about conversion.

I’ll give you an example. I recently had a conversation with a prospective affiliate and said, “Look, I’ve been testing this video sales letter. I’m finding some interesting results. This is my control” – and I showed them my control. He says, “What’s the front end conversion?” See, a lot of real affiliates want to know that. I said, “Well, right now it’s at a dollar a click so far and it’s converting at 2.07% to Shawn’s list and 11.82% to mine. Crazy diiference, I know.” He said, “Wow,” and I said, “Here’s what I’m doing, we’ve added in some one time offers (OTOs) and our goal is to get it up a lot higher than that.” Just so you know, a dollar or $1.50 per click is good. So, when you can communicate with people in dollar amounts, like, “Hey, listen, I’m getting 50 cents a visitor or a dollar a visitor,” that’s the kind of things that most super affiliates want to know, to get the big boys to play with you.

The other thing to think about is, people also mail from an ego perspective. They want to join in and be part of a group. So, if you can kind of drop some names, like “I’ve already got this person promoting it and that person promoting it,” that’s what’s really going to motivate some people. Sometimes people just do it because they want to help you. You know, it’s like, “Hey, look, I’ll just do it out of the kindness of my heart.” And if they mail and it makes money, they’ll do more mailings for you in the future.

So, what if the scenario changes. Let’s say you don’t have any numbers to show your potential partners. Not a big problem especially if you have a good looking sales page or something that people can work with. If you have a pretty good looking site they will think, “You know, I’ll probably make a lot of money if I mail this…” You’re going to probably get more people interested in mailing for you. In addition, you can offer to hold their cookies for 6 months or a year if you like. Tell them that any product of yours that is sold to a person from their list, they are going to make money from.

However, you do not want to get tied up creating individual redirect links for every affiliate. The more  advanced the person is, the less you’re going to have to create the actual redirect for that person. Although, if you’ve got somebody that’s really going to mail and they require you to do it that’s not so much of a problem. But if not, then I would suggest that you just send them the affiliate link. I have even set up people’s affiliate accounts for them  only because I know they are lazy and secondly because I obviously have faith in them and know that they can sell a lot to their lists.  Otherwise, I wouldn’t invest the time in going out of my way to do it for them. But whatever you can do to make it a lot easier for your affiliates, this will increase your chances of having them mail for you.

When we do big promotions, we set up their affiliate accounts, asking, “What’s your email address, what’s your address, and where do you want to get paid?” We actually place all their links into an email and then email it back to them. Is it necessary to go to that extent? Absolutely! You’ve got to understand, if you get just one person that just crushes it, it’s going to be well worth it for you. If you’ve got a well-converting offer, then it’s well worth the extra effort. If your offer is not converting and not doing well, then it’s not worth it. The only one thing I wouldn’t do is put in the redirects for people.

So, if you’re going to have your own affiliate program I highly suggest you make the process as easy as possible for your affiliate partners. This will increase your profits and theirs.

Best Regards,

Matt Bacak

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