What to Do If You Can’t Write a Sales Letter Yourself and Don’t Have a Budget to Hire a Copywriter
By Matt Bacak
Learning everything there is to know about sales letter writing can take some time. It takes some practice to master the skills necessary to produce a highly converting sales letter. If you’re not a good writer, don’t have the budget for a top notch copywriter or if you don’t have the time or desire to learn how to do it yourself, why not consider investing in a sales letter generator software program? There are some really good generator program on the market that are excellent at guiding you along the way to producing a sales letter that will get results.
One thing to always remember when producing a winning sales letter is to focus on benefits, benefits, benefits! Focus on what benefit your prospect will get out of purchasing your product. But another thing to do even before you produce your product, is to produce it first. This may sound a bit strange to some, but this technique alone can actually help you produce an even better product then you would have by not writing your sales letter first.
Here’s the thing… For a lot of people, they work months on their product and then produce their sales letter. But one of the tricks to really creating your products, I think, is doing the opposite. However, one thing to know is that it’s actually easier for you to create your sales letter first and then produce your product. Basically, then what you do is you can craft your product based upon your sales letter. That’s my little trick. What I’ll do is I’ll write the sales letter first, then I’ll create the product after that. This allows me to use my sales letter as my table of contents guide, if you will. This one technique alone has helped me create the product itself. And I’ve had some really good products that would not have been as good had I note written mine first. By doing this, you can give your prospect not only what they want, but also what they absolutely need, and create a winning product! So, that’s something to think about when you are writing them.
If you’re not a writer and don’t have the budget to hire one, I would highly suggest you get a generator program to create your sales letter for you. A lot of them are only around $97. But it’s worth the investment. Just compare that to spending thousands on a highly sought after copywriter. This won’t set you back as much and you’ll be able to produce a pretty decent one that will help you get sales.
If you require a web designer to make your sales page live, If you decide to hire someone, then make sure that they just say, “Hey, listen, I’ve got mine written. Here’s the page. I’d love for you to put it up for me. And how much would it cost to make it happen?” That’s a great way to approach it. Do note that it’s going to be very, very reasonable. They are not expensive at all. You may also want to tell them to pretty up the design a bit with some graphics and stuff in there for you. But that would be the “cheapest way” to get your sales page up fairly quickly. A little help can go a long way!
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