Understanding CTR For Various Aspects of Your Online Business – Part 1
By Matt Bacak

Pay-per-click advertising is one of the best ways to build a list of eager and willing to buy customers. Pay-per-click is also commonly known as PPC or a PPC campaign. Google AdWords is an example of PPC. Basically, what it is, is you’re paying for advertising. You’re paying Google money in order to show your ad to people interested in products or offerings related to their search. So, for example, if you have a website selling shoes and somebody does a search on leather sandals and you used those words “leather sandals” as part of your campaign, your ad would show up. You can use keywords, misspelled keywords and other techniques to give your ad a greater chance of being displayed for less money. There are a lot of tricks to get people to click through to your ad. However, how do you increase your chances of getting the click? There are some things that you can do.

CTR stands for click through rate. Your click through rate is really going to be focused on more or less, what Google wants in a sense. And that may or may not make sense, but the reason I’m saying this is because Google really cares about what your CTR is because the more your visitors click through to your ad, the more money they’re making. That’s the only way they make money unless people click. If you sign up for Google AdWords, you’ll see that Google does offer some tips to help you improve your CTR. And they do this to make more money. Remember, they’re at an advantage if your visitors click on your ad. They make more money and you’re spending more money. So that’s something to think about and to take into consideration. With that being said, now let’s determine what percentage you should aim for for your click throughs or CTR.

If you’ve got a CTR above a 1.5%, good for you! That’s really what you want to aim for. If you can achieve that, you’re doing great. If you get it above 3.0, you’re doing even better! But your key focus when you’re setting up your ad campaigns is to focus on improving your CTR as much as possible. After all, you want to get not only the click through from your visitors to your website so that they can opt-in, but you want to get them to take action and sign up for your list. But the first step to getting there is with a well-written Google AdWords campaign. So, just think about and analyze your CTR as this allows you to know where you are and what you need to do. Also be aware that your visitor to opt-in rate is going to vary. But on pay per click, that’s going to be lower than JV traffic, and typically how it works a lot of times.

Stay tuned for part two of this article series. I’ll discuss your visitor to sell rate and what you need to know. Learning about your click through rates and other variables will help you step up your game that much more. So, stay tuned!

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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