The One Strategy That Will Grab the Attention of Your Webinar Attendees

Thu, May 6, 2010

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The One Strategy That Will Grab the Attention of Your Webinar Attendees
By Matt Bacak

Holding a live webinar is an internet strategy that has been used for years, to present information and products to a market with the intention of gaining a loyal following of customers. It’s a very effective tool to use to inform people about what it is you do as well as what you can do for them to help solve their problems. You can do this with the use of a simple PowerPoint presentation. But doing a presentation is not enough. You have to use proven strategies to grab the attention of your audience.

A very effective tip that you can use in your PowerPoint presentation to grab the attention of your audience and have them listen to you, is if you can use the number listing strategy. If you can speak in numbers, your listeners will take the time to listen to you. People love hearing numbered lists. For example, “Three things you need to do to…,” “Seven things you don’t want to forget about,” or “Nine ways to make money online…” or whatever. But people love stuff like that. So, embedding that inside of your PowerPoint presentation will help you gain better results both in terms of your conversions and in terms of the amount of sales you’ll receive. Although in the end, giving great content is key.

What I like to do a lot of times, is walk my listeners step-by-step specifically through something to make it easier for them to implement a task and take action. If you can provide guidance and support to your market, you can gain a loyal following who will stay with you for the long haul.

So, to close the way that you can effectively use PowerPoint presentations to produce winning webinars is by using not only strategies (like number lists), but also by understanding how to properly use webinar software programs, to create audio conferences that will have people talking.

As an aside, you need to be aware that there is no voice-over on a webinar call. As soon as you log in to the call, you push “Start call.” It’ll say “Record call.” You’ll click the “Record call” button. It’s going to be inside the application when you get it started up. Basically, during your webinar, you’re just putting up your PowerPoint presentation and you’re on the phone talking to your list. You’ll simply be pushing the space bar during your call that will switch PowerPoint presentation slides as you speak.

Using the power of the internet and communication tools, can help propel your business to the next level, while giving you a voice that people want to hear.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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This post was written by:

Matt Bacak - who has written 1794 posts on Internet Marketing with Matt Bacak.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that – Go here: www.PromotingTips.com

Contact the author

  • Kevinmhuff
    OK article - two things:
    1 - very interesting
    2 - what a wasted opportunity by the author.


    Below is ONE paragraph the author used (Original) and another paragraph (IMPROVED) in which I applied TWO methods to make it better:

    ORIGINAL
    A very effective tip that you can use in your PowerPoint presentation to grab the attention of your audience and have them listen to you, is if you can use the number listing strategy. If you can speak in numbers, your listeners will take the time to listen to you. People love hearing numbered lists. For example, “Three things you need to do to…,” “Seven things you don’t want to forget about,” or “Nine ways to make money online…” or whatever. But people love stuff like that. So, embedding that inside of your PowerPoint presentation will help you gain better results both in terms of your conversions and in terms of the amount of sales you’ll receive. Although in the end, giving great content is key.

    IMPROVED
    ONE very effective tip you should use in your PowerPoint presentation to grab the attention of your audience and have them listen to you is: the number listing strategy. When you speak in numbers, your listeners will take the time to listen to you. People love hearing numbered lists. For example, “Three things you need to do to…,” “Seven things you don’t want to forget about,” or “Nine ways to make money online…” People love stuff like that. Embedding that inside of your PowerPoint presentation will help you gain better results for both: 1) your conversions and 2) the amount of sales you’ll receive. Tips aside, the one key element that matters most is: great content.

    The TWO methods I applied were: 1) using numbers and numbered lists as the author suggests, and 2) improving both the grammar and the influence of the language in the paragraph.

    Thanks for both the article and tips, Matt!

    @kevinmhuff
  • Great tips Matt, I have never held a webinar but when I do I will be sure to refer back to this article,thanks Sally :)
  • Awesome. Can't wait to hear your results :-)
  • Great tip Matt and perfect timing for me too. Which webinar software do you use and recommend?

    Also, do you have a previously recorded webinar with this strategy implemented that's available to watch?

    Thank you and hope you're having a great day!
  • you can grab the recording when use gotowebinar.com.

    Anyone else here have a solution for them?
  • Matt, great tips on presenting effectively in webinars. GoTo Meeting is nice. There are other options, especially if you're interested in doing webinar replays that function and appear to be a "live" webinar. One solution is omNovia. They have a solution called ReCast which does that and more. Working with them to launch an "all you can eat" ReCast platform for small biz.
  • Thanks dude. Great info. Thanks for sharing...
  • I built the my own private webinar stream because I wanted to control it myself.

    But, gotowebinar.com is good :-)
  • Thanks Matt! Any chance that you'd white-label or resell your webinar stream? I'm connecting with content producers and original digital products and services producers that are interested in Affiliate Marketers promoting them.
  • It's pretty complicated and never was originally built that way. I just built it for myself.

    But... you got me thinking.
  • Awesome. I'm fairly new to Affiliate Marketing, but I've been in the Internet Marketing industry for some time. The reason I asked about white-labeling and reselling is because my partner and I have created a website that helps Affiliate Marketers make more money faster and original content producers sell more products.

    Our initial services are similar to Clickbank, but with full-on social media integration and a lot more features and functions that Affiliate Marketers and ordinary social networkers will love. We're scheduled to enter Beta test on June 1.

    If you have other digital products that you would like to sell more of, we're looking to feature select products with tremendous value, and include them in a "startup-package" for new paying subscribing members.
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