The Importance of Indexing & Google Alerts
By Matt Bacak
Keeping track of what is being said about you online is a good way to stay ahead of the game. It allows you to monitor and do damage control if need be. But it also allows you to keep abreast of what your competition is doing, while also giving you the ability to be able to gain more traffic by bringing your page content further up in the search engines.
An easy and free tool that you can use to keep informed about anything written about you or your business is to subscribe to Google Alerts. You simply need to type in the search term that you want Google to alert you about. So, in my case if I wanted to know who was writing about me, I’d list my website URL there or spell it out. I’d also use my full name as a search term, to see what’s also written about me online. Google Alerts also allows you to choose various parameters; like what you’re searching for, whether it is blogs, videos, websites etc., or you can choose “comprehensive” so that they send you alerts on all of the above. You’re also able to choose how often you want the alert emailed to you. You can choose whether you want it on a daily or monthly basis etc. If you haven’t tried out this tool, it’s highly recommended.
But let me explain how I use it. Typically what will happen is… Let’s just say that a link shows up in my alert and it’s one of my articles that just got picked up by Google. What I’ll do is I’ll take that article that was picked up by Google, and then I will go to a social networking site, and then I’ll just post there and post my link. This will allow me to get more links to my site, which will hopefully pull the site further up in the search engines. It’s easy using this method because the site has already been indexed. If it’s not indexed and it doesn’t get an alert, then I will never know about it. And typically, the likelihood of it moving up isn’t going to happen, unless bookmarks are in there.
Use Google Alerts to keep in touch with what’s going on in your industry, as well as snooping on your market. You’ll be able to see what they are saying about you and about the various happenings in your industry. It’s a simple way to do your research and see some interesting results.
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