The Importance of “As Seen On” on Your Website
By Matt Bacak

Trying to build credibility with a new website is important especially if you’re trying to get people to opt-in to a list. It may seem strange that you can establish credibility if you are new to the game. But it is possible. If you use various logos from sites that have referenced you or sites where your content has been presented, that can help you gain more sign ups. Your conversion rate can actually go up with this simple strategy. I have placed various logos from sites who’ve mentioned my website or where my site sites been featured. I place these logos at the top of my site. This is basically the first thing people see when they visit my site. I have logos for various media outlets. By placing these logos at the top of the page, I’ve already increased the amount of sign-ups on the form I have placed on my site, simply because my visitors already trust me. I appear as a credible source to them. This will inevitably help me gain a more loyal following and make more sales in the long run.

But is this the only thing you can do? What about adding video to your opt-in page? Well, there’s a reason why I don’t use video on my opt-in pages, and that’s just personally, I’ve found that videos on my opt-in pages don’t increase my conversions. Of course, you’ll know for sure if you test how well video works on your own opt-in page. But in my testing, I’ve actually had to remove the video because my site simply failed to convert. But if you’ve tested and received good feedback from your testing, and video does prove to convert well for you, make sure that you place it in the right area of your page for best results. I would have “as seen on…” at the top of the page and then put your video underneath it. Then have your headline underneath that along with everything else. That’s a better way to present it.

If you’d like to produce a well-converting opt-in page, I recommend that you use my site as a guide. Basically, model the framework – the look and feel, but not really the words. If you’re going to use the “as seen on” strategy using various media logos and don’t have any credible media outlets, you might want to have “As see on…Facebook, Twitter,” etc. Using social media sites like these actually still work very well. Of course, you should be referenced on these sites. If you’ve set up your own Twitter account and “tweeted” use their logo. Placement of such graphics work wonders as to how many people sign up to your list and opt-in. But always remember to test and track your results in order to achieve the best conversion rates.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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