Key Advice on Website Focus

Tue, Nov 23, 2010

Articles


Key Advice on Website Focus
By Matt Bacak

Having a website that gets little traffic can be nerve-wracking, especially if you’re putting in the time and effort but not seeing any results. If you’re getting low traffic numbers on a daily basis, like averaging around 50 unique visitors a day, you need to re-focus where you’re putting your energy.

I had a student who was having this same problem. He had a blog, and was unsure where to focus his time. He only had three hours a day to work on it. However, he was puzzled by his low traffic numbers and just wanted to know which area of his website that he should place the most attention. He didn’t know whether to focus on traffic, content, links, conversion or monetization. What he needed was a system and a schedule that could hone in on the things that were going to produce the best results. He even questioned whether or not he should start all over again from scratch and research a new niche and forget blogging and just focus on having a squeeze page. These were all very good questions and concerns. He had a good point. But right off the bat, I did suggest moving his focus away from blogging.

Now if you have a site where you’re not generating the traffic you had anticipated, it’s very important to make sure that you set up an opt-in page with a free giveaway. Make sure that this giveaway is something that your market will find very useful and an offer that’s almost too good to be true. This will not only help to build your list, but it will also help gain you popularity and loyalty from your list. If you have a site, you don’t necessarily have to drop everything you’ve done. If you do have a market with energy and motivation, that’s a good thing. But if you’ve solely been concentrating on blogging, redirect your energy. A blog is not going to build you a business. Forget about blogging and start focusing on your squeeze page and driving traffic to your squeeze page.

Having a squeeze page (also known as an opt-in page), is extremely important because it allows you to capture the names and email addresses of your visitors. This will help you make money with offers that you can email to your list well into the future. So, you need to focus specifically on getting traffic to your squeeze page, increasing the conversion of that page, getting your opt-ins up and focusing on building that list. That’s going to be the best decision you’re going to be able to make.

The purpose of your blog, in one sense, is not only to help you – to pull your squeeze page up higher in the search engines and linking to it, but also to have an opt-in form there so that you can get people opting in as well. But just so you’re aware, I don’t know that many people that make a lot of money from Web 2.0 stuff like blogging. Everybody I know that’s making millions of dollars online, they are doing it because of the list they have built. And one of the ways to build the list is to focus on the squeeze page. So I would really recommend that you focus on the “squeeze page” and building your traffic that way.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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- who has written 2067 posts on Internet Marketing with Matt Bacak.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that – Go here: www.PromotingTips.com

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  • http://www.dannyquigley.com Danny

    Hi Matt,

    A very nice and easy to understand article. It's true, and I have observed in my web research this thing very oftenly that non-technical people are having a lot of trouble understanding how to do, what is the solution, when to do and where to do. This type of articles from you will help a lot of people, no doubt.

    I have been in touch with Armond Morin and Katie Freiling from a quite long time and have a nice friendly business relationship with them. I would appreciate the similar co-operation from you as well.

    Thanking you,

    Sincerely,

    Danny Quigley

    http://www.dannyquigley.com

  • http://mattbacak.com Matt Bacak

    Sounds like you are in good company :-)
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