Internet Business Marketing
By: Matt Bacak
The only way to get more clients to your online business is by using a host of internet business marketing strategies. These strategies will attract web surfers to your site and hopefully convert into sales. That being said, the following are a few things you could incorporate into your internet business marketing strategies.
1. Search engine optimization
This is where you make your website easily usable by humans and also allow for search engine spiders to crawl it. This internet business marketing facet requires developing high quality content, better site arrangement, incorporating various media etc. When you take time to optimize your website for search engines, you’ll get a lot of free high quality site traffic which will result in many sales.
2. Social media
Social media sites are very good for creating better relationships with your clients and prospective customers. Creating social media pages is an internet business marketing technique that will allow you to inform people of contests, new products, changes in your business model etc. and allow you to get immediate feedback. It is also very easy to turn your followers into repeat customers allowing for greater sales.
3. Video content
More people are gravitating to video sites as their main information sources over written content. This means that you should create a lot of unique video content and post it to the top video sites. These videos can be about your business, how to videos, product descriptions etc. Depending on the content, they could go viral causing a jump in new clients and thus sales. The best thing about this internet business marketing facet is that it’s very easy to accomplish; you just need a video camera.
4. Local listings
You have to make listings on Google places, Facebook, Foursquare, Yelp etc. in order to attract clients in your business. This internet business marketing technique will sensitize people about the services you offer, how to get to your site, contests etc. These listings are also listed on search engines meaning that people looking for the service or product you offer have a chance of getting to your business.
5. Write reviews
Most people read customer reviews before buying anything over the internet. This means that you should find ways for clients and other businesses to say positive things about your business, products or services. This can be in the form of positive comments, testimonials, product reviews etc. This internet business marketing facet will give credibility to your online business causing more clients to trust you and therefore buy from you. This means that you have to offer high quality services in order to get positive reviews.
6. Email marketing
This internet business marketing strategy has been around for a long time but it’s still effective. You have to collect emails from clients and prospective customers in order to pitch your products and services to them in the future. You have to make your respondents trust you by first sending them useful information. After gaining rapport, start pitching your product or service. Email marketing is also another good way to keep your clients updated on any changes in the business.
There are many other things you can incorporate into your internet business marketing strategy. It usually takes a lot of time and work but the effects are usually well worth the efforts.