How to Write an SEO Article
By Matt Bacak
Search Engine Optimization (SEO) is a concept most webmasters and internet marketers are familiar with. This article will look what it is and a few SEO writing techniques.
What is SEO article writing?
A person includes certain keywords in an article in such a way that when a searcher types in the same keywords in a search engine’s search box, the corresponding web page (or website) appears as one of the top links in the Search Engine Result Pages (SERPs). This entails very many things other than adding keywords. They are as follows:
SEO writing techniques:
1. Web structure creation
You have to code your site in such a way that search engine bots easily crawl all the pages. The coding should allow for the content to come first as this increases a site’s quality score. A person can either do this himself or hire a professional.
2. Content optimization
This is one of the most important SEO article writing techniques. You have to include the keywords you want your site to rank for in the content. For instance, if you want your antique book site to rank for “old books” you have to include the keyword “old books” in the content. The keyword density should not be greater than 5% because any more than that can cause your site to be flagged as spam.
A webmaster must make the content readable by including headings, bullet points and appropriate fonts.
Finally, you must keep the site under one niche. This increases relevancy causing the bots to rank it hire in the SERPs.
3. Linking strategy
This is one of the most effective SEO writing techniques. Here, a webmaster uses anchor text to either link to other pages in his site or other relevant articles in other websites. It is at this point that he should start looking for high traffic sites to link to his content. A link back from a high traffic site does wonders for a site’s positioning in the SERPs. For this to be successful, there are a few things that he has to do. They include:
- Post regular content on your site
- Write high quality content that will cause high traffic sites in your niche to link to your site
- Link to many good quality sites in your niche
- Use appropriate anchor text when linking out
- Write guest posts and comment on high traffic sites etc.
A linking strategy is one of the hardest SEO writing techniques. When properly done, a site benefits from a lot of high quality traffic with very low bounce rates.
4. Incorporate social media
This is done in tandem with SEO article writing. A webmaster creates pages on popular social media sites. He/she then uses them to inform loyal readers of changes in his site like new posts, changes in design etc. It is also the perfect platform to increase visitors by running contests and giveaways.
SEO can increase a website’s traffic to extraordinarily high levels when properly carried out over a long period.