How to Using Google Website Optimizer For Tracking and Testing Your New Sales Page


How to Using Google Website Optimizer For Tracking and Testing Your New Sales Page

How to Using Google Website Optimizer For Tracking and Testing Your New Sales Page
By Matt Bacak

Creating a good sales page that converts takes some effort. You need to use compelling copy as well as test other versions to ensure that you’re making a sales page that produces the highest conversion rate possible.

If you are selling a how-to guide on your site with the use of video and use a video demo on your sales page, please refrain from using the word “video training.” The reason I say this is because training scares people away. You might want to say, “Discover the power of video and take your business to the next level. Watch this video now.” That would be a suggestion.

Also, always make sure that you left-justify your sales page. If you ever noticed, all online sales pages are left-justified, not centered. So, never center your sales page because it also makes it less pleasurable for your visitor to read. If you make their experience as comfortable as possible, this will help improve your conversion rates.

If you’ve been following what I teach for any length of time, you know how much I stress the importance of having an opt-in page to capture the names and email addresses of your visitors. Without a list, you have no business. Lists allow you to send emails out to your prospects any time you like – which means cash if you promote a product in those emails. But in order to make your visitors feel comfortable about giving you there information, make sure that you place a privacy statement on your opt-in page where it is clearly visible to your viewers. You can word it like this; “Please put your first name and your primary email address below so that I can get this information to you right away…” followed by; “We take your privacy very seriously. Your information will never be sold or shared.” This allows you to get more sign ups, which will ultimately effect the number of people you have on your list.

Now before you begin to send traffic to your newly written and designed sales page, I highly recommend you consider setting up and using Google Website Optimizer. This will allow you to test and track the best versions of your website through split testing. Doing an A/B split test will allow you to test two different versions of a website to find out which one converts better. Once you find out the winning page, you’ll then make this become your control page. Testing and tracking your results is extremely important. Once you do this, you’ll become even a better marketer – especially if you begin by using Google Website Optimizer. Understanding how to test and act upon those results, can take you that much further ahead of your competition.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

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