How to Sell to Your Market Via Your Ecomm Store & Make the Sale!
By Matt Bacak
If you have an ecommerce website that sells to a very defined niche in ecommerce like one student of mine who was selling groceries to immigrants taking residence in various countries, if you know how to properly target your market, you could make a decent amount of money in your online business.
If you have made only some sales, even without optimization, but have found that people are very willing to pay even for the shipping just to get a hold of your product, you definitely have something there. There is no reason why you should not be making steady sales if the demand is there. If you’ve properly researched your market and are certain that the demand exists, you have a goldmine business in the making. Ecommerce may seem a little more difficult then other online business models, but there are various marketing and traffic generating methods available to suit this type of model. So, what you can do to create more traffic and sales is use CPM advertising. This stands for Cost-Per-Thousand. And this refers to the amount of impressions you receive on your ad.
CPM advertising involves targeting websites related to your market. So, you’re not targeting keywords as you would a Google AdWords campaign. It’s entirely different. For example, if you have an ecommerce website selling Columbian groceries, look for websites that are Colombian-based, because that’s your target market. So, anytime someone views your ad on this other Columbian website, it presents your business to them – potentially leading to a purchase. Your ads would be very relevant to the people in on that site because they’re your target market. This is an example of a clearly defined deep niche ad strategy. So, consider CPM advertising if you have an ecommerce website that needs a boost in traffic.
However, advertising is not the only way to increase sales and conversions on your website. You have to also consider the look of your website. Where are things placed? For example, if someone lands on your ecommerce website, you need to lay your site out so that it makes sense to your market. Don’t waste website space by thanking them for visiting your website. That’s great, but give them something that’s going to help them. They’re there for a reason, so fulfill their needs. They’re looking for authentic Columbian snacks and foods.
A great tip I’d suggest is listing popular or best selling items. Have an area on your home page that says;”Here’s some of our bestselling products,” bam and show pictures and prices there. Get your visitor interested. Don’t simply have a picture of a bunch of grocery store staff loading a truck. That doesn’t help your visitor. List your best selling items, new items and special offers on your home page with pictures. This grabs peoples attention and makes sales! Entice your visitor with offers using quality photos. Those are the things that need to be in the pictures on the front page. You need to separate your site from other similar websites selling the same things. What makes your website unique? You’re the number one reseller of all this stuff they won’t be able to find. So, that’s the best way to lay out your site to increase your sales and conversions.
There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com
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