How to Properly do Keyword Research

 

How to Properly do Keyword Research

 

By: Matt Bacak

Keyword research is one of the most important determinants for the success of an internet marketing campaign. This is because it determines the quality of visitors a sales page gets and therefore the conversion rates. That being said, the following is the proper way to do proper keyword research with Google keyword tool.

1.           Brainstorm

Proper Google keyword search involves a lot of brainstorming to find out what keywords people would type out to find the product or service you are selling. All these should be buying Google search keywords i.e. keywords that people type when they are looking to buy a product. For instance, if you are selling a computer game, brainstorm a list of Google search keywords like “used laptop computer games for sale in Bristol” etc.

It also helps to be very specific so as to find effective keywords with very little competition. You should also gravitate towards long tail Google search keywords because they tend to be a lot cheaper and more effective. This stage usually involves independent thinking but using the Google keyword research tool can help in refining the list.

2.        Google keyword research tool

After all the Google search keywords ideas are all written down, start up the Google keyword research tool. Take a few keywords and inject them into the Google keyword research tool in order to get more ideas from what people are actually typing out. At this point, you should also look for location specific, branded buying Google search keywords, those in question form, synonyms etc. since they tend to have a higher conversion rate. If this is done right, the new Google search keywords should be in the thousands.

The next step in your Google keyword search is grouping them according to similarity. For instance, group all location based Google search keywords together. You can also arrange them according to competition levels (low, medium and high), local monthly searches and global monthly searches. This will help in developing better targeted creatives and ad groups. Download all these Google search keywords into an excel sheet to make your work easier.

It should be added that this stage of keyword research with Google keyword tool is the most important and time consuming. You must take your time in order to be completely thorough

3.         Delete unwanted keywords

After injecting most or all of your initial keywords into the Google keyword research tool and getting many others. Start sifting through your new list and delete all unrelated and generic keywords. For instance, if you are selling tablet computers, delete all keywords that talk of medical tablets. You could also use these unrelated keywords to form a list of negative Google search keywords that then is used to prevent unwanted clicks on your creatives.

You should also remove keywords with trademarked words in them, Google search keywords with little or no search volume, extremely expensive keywords and all those you feel will not fit into your campaign. All the remaining Google search keywords can then be imported into respective ad groups in a given campaign.

In a nutshell, keyword research with Google keyword research tool is one of the best ways to ensure success for any online campaign,

 

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