How to do Effective Online Video Marketing in 2012

 

By: Matt Bacak

Video marketing is something every webmaster has to be versed in since the internet is becoming more interactive as time goes by. More surfers prefer to watching videos to reading making information about creating videos for marketing, video marketing tips etc. almost priceless. Some of the most effective include:

1.    Video submission

After creating the video, you have to submit it to all credible video sites. Most webmasters concentrate their video marketing activities to YouTube therefore neglecting other popular sites like Vimeo, metacafe, daily motion, MySpace vides, Yahoo! Screen etc. All these sites have a high user base making them potential sources of leads and clients.

It should be added that each of these sites have mechanisms that allow submitters to make their videos easy to find. This is done by adding tags, categories, interesting topics etc. The rules on these Video sites tend to be lax allowing anyone to use a variety of video marketing tips.

Most marketers prefer using video submission services that automate the process therefore saving a lot of time.

Using Video submission services will also allow you to reach an international audience on video sites you would otherwise not know about.

2.    Create conversation

The most popular video marketers have an uncanny skill to create conversation on any topic and product. When working on creating videos for marketing, research on ways to make the product generate interest in viewers’ minds instead of using aggressive upsell mechanisms. You may also have to invest in staff qualified in video editing, specialized editing software, high quality cameras etc.  You should also add humor, controversy etc. and present information in an easy to understand fashion.

Making the video as presentable as possible while generating conversation will allow your online video marketing endeavors to result in a lot of conversations will a lot less work. In that same vein, create videos that allow viewers to know a few personal details about you e.g. a personal video blog, YouTube channel etc. This will allow your readers to convert better since they will be able to connect with you.

3.    Build relationships

No matter how high your online video marketing endeavors are, there is always another marketer with more viewers. You should find ways to develop relationships with them so as to help increase your viewership. You could do this by adding a link to their channels on your videos, doing reviews of their products on your videos etc. This gestures tend to be appreciated by most markers causing them to do the same for you. This relationships can also be built with other types of markers that will provide SEO friendly link backs to your videos from their social media fan pages, blogs, etc. This therefore means that you should make your videos easy to share by adding bookmark buttons. The end result is higher viewership and therefore more conversions.

In a nutshell, it will take a lot of time and money before you start seeing wild success from your video marketing endeavors but the end result of passive income, business relationships etc. is usually worth the hard work.