Hiring the Best Audio-Video Company For Your Next Event
By Matt Bacak

Holding your own offline seminar or event with various speakers is a great way to not only gain respect in your niche (if you put on a good event), but you’ll also be able to rub shoulders with the best of the best in your given niche. Just think, you’ll be able to make a ton of contacts! But best of all, you’ll potentially be able to make a lot of partnerships with those you meet at your event.

However, it’s extremely important to record your event so that you can use it as a marketing tool for further promotions afterwards. But although recording the event may sound like a simple task, you need to realize, you can’t just hire any audio/video team to record your live event. I’ve heard people give recounts of good, bad, and ugly experiences. If you want to avoid the bad and the ugly, I highly recommend that you get referrals for an audio/video team from promoters that have put on events inside the internet marketing space or in the direct response space. After all, you want to hold a successful event that people say only good things about. And yes, you can avoid disasters.

Now, we all know that if you’re going to coordinate an event you need some experience. You need to have strong planning and management skills to do a good job. But that aside, if you want to record your event, only hire a company that has been around direct response, direct marketing, or internet marketing to do it for you. There are many facets of recording such a diverse event with various speakers and it takes experience to do so. So, I don’t recommend you call a bunch of video recording teams locally, they’re not going to get it. You need to find people that understand this business.

And so what you may want to do is ask these questions before you commit to any one audio/video recording company… ask a promoter (who works in the internet marketing, direct mail industry):

Who would you recommend the best for recording your event, and who do you suggest for an audio/video team to record my next event? You will need to find someone who is familiar with the industry.

Another thing you need to do is monetize your recordings. Leverage your efforts by squeezing as much money out of the event as possible. But before you place the recordings up on your website, you need to get waivers from your speakers and attendees. However, I strongly suggest you also talk to an attorney and have him finalize your waiver prior to having it sent out.

Proper planning with the right people and the right knowledge can make your event a smooth process.

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