Don’t Lose Out On Money
By Writing Bad Sales Letters
By Matt Bacak
Are you frustrated with writing sales letters that don’t bring in money? Are you wasting time writing sales letters that don’t grab your reader’s attention? Are you willing to put in the time and effort needed to create a winning sales letter? People just like you are paying top dollar to experts to write copy for them but you don’t have to because we’re going to go over exactly what you need to do to craft the best sales letter possible to increase your profits.
Before you start writing, start researching. Information is powerful! Take the time to search for sales letters that have succeeded in grabbing people’s attention and money. What makes them so special? Did you read it and feel the pull to order the product or service mentioned? What questions did the sales letter answer? Look over each letter and decide what makes it great.
After you’ve looked at a lot of fantastic examples of how a sales letter should look and feel, you’ll want to start researching your target audience. Who are you going to be sending those emails to? It should be a specific group of people. The more specific the group, the better you’ll be able to answer the right questions to get them interested in your product. Who is in your demographic and what is your demographic interested in? How does your target audience speak to each other? These are significant things to consider because this will help you shape your sales letter to entice them. For example, if your target demographic are farmers, you’d want to use their language to sell to them. So you might want to use a laid back speaking style with them versus the style you’d use with accountants.
Next, work on the headline. The headlines are probably the most important part of the sales letter because if no one likes your headline, they aren’t going to read the rest of the copy. Headlines can make or break your sales. Now I know you thought you were done with research but it’s a good idea to research winning headlines. Why do you think they attracted people to buy? Look at lots of headlines and get a feel for what works and what doesn’t.
Now you’re ready to really start writing your sales letter. Here are some questions you want to address. One of the biggest questions you want to answer for your readers is “What’s in it for me?” If you fail to answer this question, they will fail to read any further. The other biggest question you need to answer is “What problem does your product solve?” What will your reader gain by purchasing your product? Why should they care that you’ve sent them an email or flyer?
When you’ve answered those questions, you should explain the features and benefits of the product you’re selling. Features are facts- it’s what the product does or has. For instance, if I’m selling a massaging chair, one of its features might be that it has 3 different massage styles. The benefits are what those 3 different massage styles might do for your back. So a benefit could be that setting 3 helps alleviate lower back pain.
Lastly, include a strong call to action. You’ve explained what makes your product great, why they should care and what’s in it for them and now you need to make sure they call or click and buy what you’re selling. There are lots of different techniques to use when writing a call to action. Use what works. Just don’t let them slip away by not including a strong call to action.
After all this, you have two steps left to go. Once you’ve written your whole sales letter, look back over it and make it as visually appealing as possible. Make sure to include lots of visual space for eyes to rest. And the last step is to split test several versions of your sales letter to make sure you are sending out the best possible one that will get you the best results.
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