A b split testing  Conversion Tips

 

By: Matt Bacak

A b split testing for conversions is not new in the internet marketing world. However, it is not so popular among many internet marketers, like Google website optimizer and other tools. Maybe you are among those who find a b split testing for conversions not exciting; do not worry, this article is meant for you.

Website owners have similar goals: to get conversions, signups, downloads, etc. nevertheless, it is not guaranteed which way will lead to the conversions. A b split testing for conversions is therefore applied. It is taking an element, creating its variation, and then testing the variations against each other. It is so simple, even a kid can do it.

However, a b split testing for conversions disturbs many, but the tips below are the simplest and will greatly help you about it.

Which are the tools for split testing Google?

1. The most popular tool used in this is Google website optimizer.
2. Another tool that is also very important is WordPress split testing plugin.
3. Visual website optimizer has a lot of good reviews. Conversely, it is not free.

So what can be tested?

1. You can test a single page checkout form against multipage checkout forms.
2. Email subject titles.
3. No privacy notices against privacy notice.
4. No slider on front page against a large slider.
5. Including a personal signing against not having any.
6. The position of your images in your text.
7. The colours of your website.
8. The fonts and their sizes.

You can virtually test anything on your website.

A b split testing for conversions works best when priority is considered.  If the priority is not appropriate, the results won’t be pleasing. Below are some tips:

1. In the beginning of split testing Google, you should focus on what can work and what does not work.
2. Take a look at the elements with low conversions and start with them.
3. The elements you pick on to test should be customer-centric.

Once you solve the problems that make your readers’ journey hard, you can test anything else. It should also be noted that it is important to have conversion testing continuous, as one goes about split testing Google. MarketingSherpa recommends the following:

1. The most important element to be tested is target audience.  You should target a conversion of 42% with this element.
2. The next important element to be tested is the Landing Page. Its conversion target should be 41%.
3. The third most vital element on a b split testing for conversions is the subject line. You should aim at a conversion rate of 35%.
4. The fourth element to be considered for testing is the Call-to-action. Its conversion rate should aim at 34%.
5. The last important element for conversion should be Personalization. Its conversion rate should target 32%.