17 Outstanding Tips on Improving

Online Video Marketing

 

By: Matt Bacak

Online video marketing is a must do for any online marketer. If you are not doing it then rest assured that you are losing to a considerable share of the market. You better start publishing.

Why is online video marketing necessary for your business?

• Most guys are a bit lazy and prefer watching and listening to reading your 800-1000 word articles.
• They have a higher convincing power, and thus convert highly.
• They rank easily and can therefore boost your ranking as well.

I could go on and on, but that wasn’t the aim of writing this article. I’m here to share with you some of the most beneficial and easy tips that you can use to improve your online video marketing. Here they are:

1. Overcome your shyness and try it. Most of us are shy of watching ourselves. Sitting back helps not; try and see if it works. This is more beneficial.
2. If you can’t overcome your shyness straight away, use other means such as camstudio and voice overs.
3. Boost your company by engaging your best cheerleader in your online video marketing. Your sales and marketing professionals are the best candidates for this.
4. If you had a challenge overcoming article writing, online video marketing will not be much different. The easiest way to overcome this is by publishing regularly, just like blogging.
5. Communicate passionately and honestly to your audience. Express your thoughts from a personalized point of view.
6. Involve others in your online marketing videos. Make shout-outs and invite some love. It will serve some ego.
7. Interview people in your videos. This will break the monotony of your videos and be more engaging.
8. Consider controversial issues in your niche that many are not talking about.  You will be amazed at the results and the traffic it will draw.
9. Attend trade shows and use this platform to interview experts in your niche. This is the easiest way to get them for your online marketing videos.
10. Create video tutorials in your niche. Make sure the content is of high quality and unique.
11. Record demonstrations of how to use your products. Focus on the interface.
12. Maximize your customers’ videos.  Critique them and highlight your products as you engage with them.
13. Respond to your subscribers’ questions through videos. This will improve the amount of content you have and improve your online video marketing strategies.
14. Create a series of videos that follow each other in a logical sequence. Encourage your viewers to watch each of them.
15. Be the first person to publish videos on recent activity and news in your niche. You will claim much authority with such content.
16. Find interesting video topics to use. Brainstorm or use the advanced YouTube search options.
17. Plan your welcoming and sign off scripts.